Components of an effective mission statement (SMUnit 4 of 4)

SMUNIT 4 of 4: Components of an effective mission statement
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According to (David, 2009) mission components include: products or services, philosophy, technology, concern for employees, self -concept, concern for customers, markets, concern for public image and concern for survival, growth and profits. The mission statement may be clearly stated, or known through management actions, but it should be clear and precise to be effective. Furthermore, all elements of a mission statement ought to be well laid out to motivate insiders and outsiders dealing with the organization
An enterprise’s customers should be the main reason for crafting a mission statement. Even though, a mission statement should include all the components, customer orientation is the most critical element, and offers a basis for evaluation on possible growth. In essence, the mission statement should anticipate the needs of customers before launching products or providing services. Furthermore, organizations need to...