Formative Research Plan. The Animal Rescue League of Boston

The Animal Rescue League of Boston
Student’s Name
Institutional Affiliation
The Animal Rescue League of Boston
Situation Analysis
The mission of the Animal Rescue League (ARL) of Boston is to rescue domesticated animals and wildlife from cruelty, neglect, and suffering (arlboston.com). The organization champions for animals in need, and it is committed to keeping these animals safe and healthy. It focuses on meeting people and animals in their habitats or homes, and to bring veterinary and wellness services directly to those in need of it so that animals are safe and healthy in communities and out of shelters (Guidestar.org). Currently, the COVID-19 pandemic has posed a serious problem to the ARL of Boston because it has decreased the number of adopters and increased the cost of raising ARL (WHDH 7 ). In this context, raising more funds is a serious problem that needs to be considered. The goal of the organization is to identify additional sources of funding to ensure that Animal Rescue League of Boston has sufficient funds for its operation. The organization will use the funds to mitigate the problem posed by COVID-19.
SWOT Analysis
Strengths:
Strong focus on current events
Strong mission and vision
Thrives on a volunteer community
An excellent organization structure
Easy for viewers to share information through social media sites
Its prominent presence increases the interest of the public and traditional media outlets
Standard animal care and cleaning procedures in place
Weaknesses
Limited budget
Constant struggle with advertising and promotions
As a non-profit organization, it is funded only by donations and fees
Constant need of resources
Lack of enforcement powers to implement laws and fines.
Opportunities
Working with other local shelters to accomplish the same goal
Mobile platforms (Apps and mo...