Impact of Innovation and Creativity

Sony Name: Institution: At the moment, SONY is one of the leading companies in the electronics business. It does not only produce the consumer electronics but also ventures in the commercial lines of production. Most of the consumer products it produces are in the line of entertainment, such as the games, music and movies. Innovation and creativity have been some the keys aspect of the company’s strengths; as such, it has been able to deliver its products to the entire world. Applying creativity and innovation in the production lines and the leadership of the company, to bring it to where it is today. From the living room to the boardrooms, SONY has had influence that most of the competition can only dream of. The music industry is no stranger to SONY, as it is the second largest in music recording. Musicians such the world renowned Michael Jackson,isone of the biggest names in the industry that the company has had a chance to record with through the CBS Record Group. A while back, Hollywood was the biggest industry, making billions per year and SONY has always been a big player. Today the gaming industry is one of the most lucrative businesses there is. SONY has stay...