Marketing SLP04 (CSC)

THE COMPANY IS COMPUTER SCIENCES CORPORATION (CSC) In SLP04 you will analyze Promotion by the organization you chose for your Session Long Project. As indicated in your Module 4 readings, promotion encompasses 1. Advertising, 2. Personal Selling, 3. Sales Promotion, 4. Publicity, and 5. Public Relations Be sure to bring in illustrative materials to demonstrate your understanding of the marketing principles your company is following. 16) Recalling that promotion includes: Advertising, Personal Selling, Publicity, and Sales Promotion, describe the PROMOTIONAL MIX of your chosen organization. 17) Analyze the promotion of your chosen organization relative to your products and markets as if you were making a report to management. Be as specific as possible and be sure to draw on Module 4 background materials in describing the INTEGRATION of the MARKETING MIX. 18) Briefly (1-4 paragraphs), explain if and/or how your organization has COMPETITIVE ADVANTAGE in PROMOTION? If it does not have competitive advantage in promotions, explain why it doesn't have that advantage. Revise the SLP03 sections of your SLP, Add your SLP04 sections to your SLP, and Submit your combined (excluding title page) 2-3 page SLP1, 2-3 page SLP2, 2-3 page SLP3, and 2-3 page SLP4 as one paper to Coursenet. Expectations Reminder: The Session-Long Project (SLP) assignments are designed to apply the information from the Module materials to an organization that you are analyzing throughout this session. Please remember: All SLP discussions about competitive advantage must be specific; that is, directed toward each competitor. A simplistic example is that Burger King may have competitive advantage over KFC in terms of advertising, but it does not have competitive advantage over McDonald's. Of course, you would elaborate more and explain why your organization does or does not have competitive advantage in promotion relative to each particular competitor. In addressing the questions, at a minimum use PROMOTION STRATEGY as your heading and use the CAPITALIZED and BOLD words in the sections as subheadings. Please answer these SLP04 questions by adding two to three pages to your revised paper that combines SLPs 01, 02, and 03 and submit it for grading by the end of this module. You will only be graded on the information added to this ever growing paper. Note that this assignment does NOT require you to prepare a detailed essay. Instead use section headings for each of the topics you address in your paper followed by a discussion of that topic. In addressing the questions, use the CAPITALIZED and BOLD words in the sections above as headings. Note that you are only graded on the information added to this ever growing paper. Here is the format that should be used for your SLPs. Note that each of the centered sections listed in this outline for SLP1-5 of your paper correspond to the modules in which you are to address the outlined aspects of your paper. PROMOTION STRATEGY (centered, bold, all caps) PROMOTIONAL MIX INTEGRATION OF THE MARKETING MIX COMPETITIVE ADVANTAGE IN PROMOTION