Casinos targeting the Hispanic market

MARKETING
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(January 09, 2012)
Marketing
Casinos have been in existence for the longest time within the American entertainment arenas, for some they spell prosperity while for others the losses can be demining since the game is very addictive. They are often run by Latino cartels often good at the games and the unfortunate players face losing everything. Some casinos have started employing Latinos since they have good understanding of the blackjack games written in Spanish and as an enticement they use the popular Latino speaking musicians for concerts in a bid to entice the public and of course make more money with the highest booking of the hotel rooms (Medina, 2011). This are profits that even Vegas cannot beat in any occasion, this helps in transforming what was meant to be a musical event to an intertwined gambling event as well.
The demographics do make the most of any business; mostly people tend to associate with that which interests the majority of a population. A casino that provides incentives is taken more seriously and has a higher attendance as compared to one which does not have any enticement. The Latino leaders’ acceptance of the sudden Hispanic craze that seems to be benefitting them is a more sensible approach to creating more job opportunities and seems to have fully accepted the gambling trends in their lives. This increased the strategy of having more persons of Latino origin in the field gives the gamblers confidence of not being corned as compared to the casinos that have Americans (Medina, 2011). Gambling has revolutionized the whole betting industry and not to mention that it is amongst the highest revenue collector to the government. With this, despite petitions...