Strategic Management for Time Warner Cable Inc.

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1 Cable and Satellite Television Industry – Time Warner Cable Inc
1 EBITDA/Total Revenue (In thousands)
=4,722,000/23,697,000
=0.199 (x100%) = 19.9%
This EBIT/Revenue of the Time Warner Company is greater than other companies within the same industry.
2 Time Warner’s Value Chain Analysis
Content CreationContent PackagingContent DistributionUser InterfaceEnd UserIn-house ProductionOutsourced ProductionBroadcast TVCable NetworkPay TVCable TVBroadcast TV StationTV | Regular and Smart TVsPersonal Computers | Desktop/LaptopMobile Devices | tablets, smartphonesWebsiteViewersWebsite visitorsPotential ConsumersContent CreationContent PackagingContent DistributionUser InterfaceEnd UserIn-house ProductionOutsourced ProductionBroadcast TVCable NetworkPay TVCable TVBroadcast TV StationTV | Regular and Smart TVsPersonal Computers | Desktop/LaptopMobile Devices | tablets, smartphonesWebsiteViewersWebsite visitorsPotential Consumers
Value Chain Activities

Profit

Wages

Purchases

Depreciation

Marketing

Rent & Utilities

Other

Cost (in percent)

27.2

8.9

33.3

7.3

4.1

1.1

18.1

3 In order to increase the total revenue of the company, a more specified approach must be done towards providing the wants of each age groups, by considering the device/gadget that they utilize. This requires knowing (for each age group) the genre/shows that they want, and wh...