The Importance of Marketing Communication

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Marketing communication aims to influence consumers by persuading them to use valuable information about products and brands. It enhances the consumers’ awareness to promote the product, and it also helps form relationships with consumers, retailers, and prospects, thereby adding value to both the consumers and the organization CITATION Maynd1 \l 1033 (Mayo, n.d.).
Primarily, it is essential to the consumers because it helps them understand a product before buying it, allowing comparison with other products of different brands. This motivates the consumer to buy the product. It also appeals to aesthetic and rational preferences, thereby increasing consumer satisfaction. Aside from these, it helps form symbolic communication with the consumer, creating a positive brand image. Marketing communication also offers various platforms that cater to the needs of the consumers. For example, sales agents can directly transact with the consumers by demonstrating a product's features in real-time. Through this method, the consumers can ask questions and provide immediate feedback. Consumers can also match their interests through the direct strategy wherein they can view televi...