Toyota Motor Corporation Marketing Strategies

Toyota Motor Corporation Marketing Strategies
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Table of Contents
 TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc290779661"
1.0 Executive Summary  PAGEREF _Toc290779661 \h
3
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2.0 Introduction  PAGEREF _Toc290779662 \h
4
 HYPERLINK \l "_Toc290779663"
3.0 Situation Analysis  PAGEREF _Toc290779663 \h
4
 HYPERLINK \l "_Toc290779664"
3.1 Objective  PAGEREF _Toc290779664 \h
5
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3.2 Company Profile  PAGEREF _Toc290779665 \h
5
 HYPERLINK \l "_Toc290779666"
3.2.1 Business Results  PAGEREF _Toc290779666 \h
6
 HYPERLINK \l "_Toc290779667"
3.2.2. Sales Results  PAGEREF _Toc290779667 \h
7
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3.2.3. Facilities  PAGEREF _Toc290779668 \h
7
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3.3 Environmental factors impacting the organisation  PAGEREF _Toc290779669 \h
8
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3.3.1 Internal Environment  PAGEREF _Toc290779670 \h
8
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3.3.2 External Environment  PAGEREF _Toc290779671 \h
8
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3.3.3Technological Aspects  PAGEREF _Toc290779672 \h
9
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3.3.4 Governmental Regulations  PAGEREF _Toc290779673 \h
10
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3.3.5 Social and cultural changes  PAGEREF _Toc290779674 \h
10
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3.3.6 Climate  PAGEREF _Toc290779675 \h
11
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3.3.7 Business Partners  PAGEREF _Toc290779676 \h
11
 HYPERLINK \l "_Toc290779677"
3.4 SWOT Analysis  PAGEREF _Toc290779677 \h
11
 HYPERLINK \l "_Toc290779678"
4.0 Global Strategies  PAGEREF _Toc290779678 \h
13
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4.1 Competitor Analysis and Competitive Advantage  PAGEREF _Toc290779679 \h
15
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5.0. Target Market  PAGEREF _Toc290779680 \h
16
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7.0 Conclusion  PAGEREF _Toc290779681 \h
18
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8.0 References  PAGEREF _Toc290779682 \h
20

Toyota Motor Corporation Marketing Strategies
1.0 Executive Summary
This is a paper which is aimed at analyzing the set marketing objectives of the Toyota Motor Company and creating recommendations of the viable ventures to take consideration of when operating the organisation. There is a detailed stating of the objectives of the strategies to be considered. The objectives highlighted would lead to an effective marketing plan and consequently lead to the marketing strategy. The company profile of the organisation gives an extensive and in depth look at the company’s history, statue at the world market, the executive structure, and the business standings. The global strategy gives the strategies or techniques applied in the attempt to maintain or improve it...