PALLASADES SHOPPING CENTRE: A PROMOTIOANAL ASSESSMENT

PALLASADES SHOPPING CENTRE: A PROMOTIOANAL ASSESSMENT
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Contents
 TOC \o "1-3" \h \z \u  HYPERLINK \l "_Toc319621110"
Target Market Profile  PAGEREF _Toc319621110 \h
3
 HYPERLINK \l "_Toc319621111"
Product Differential  PAGEREF _Toc319621111 \h
3
 HYPERLINK \l "_Toc319621112"
ATL  PAGEREF _Toc319621112 \h
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 HYPERLINK \l "_Toc319621113"
Newspaper  PAGEREF _Toc319621113 \h
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 HYPERLINK \l "_Toc319621114"
Television  PAGEREF _Toc319621114 \h
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BTL  PAGEREF _Toc319621115 \h
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Website  PAGEREF _Toc319621116 \h
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Leaflets  PAGEREF _Toc319621117 \h
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Design Analysis  PAGEREF _Toc319621118 \h
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Format  PAGEREF _Toc319621119 \h
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Layout  PAGEREF _Toc319621120 \h
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Visuals  PAGEREF _Toc319621121 \h
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Color  PAGEREF _Toc319621122 \h
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Typography  PAGEREF _Toc319621123 \h
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References  PAGEREF _Toc319621124 \h
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TARGET MARKET PROFILE
Based on the demography, age and sex, the customers of Pallasades Shopping Centre can be classified into five major sections including boys from age 15 to 23, girls from age 15 to 23, men from 23 to above, women from 23 to 35 and women from 35 to above.
The first two sections have limited access to money, although very interested in purchasing. The men group has sufficient ability to buy anything they want, but not interested in buying things except for what actually want. Both of the female groups are the main target as they are not only the main customer of different fashion accessories and lifestyle stuffs but also they buy daily household things and appliances.
PRODUCT DIFFERENTIAL
As a modern and complete shopping centre, Pallasades Shopping Centre has numerous stores, covering almost every type of products that the customers may look for. The major product categories include cards, gifts, books, home accessories, electronics, music, mobile, jeweler, and fashion for both men and ladies, footwear, health & beauty, sports, outdoor, food outlets, departmental stores and services. Products from some of the most renowned brands in each category are available in the stores as well as local items. Starting from very low price, a customer can move up to an expensive accessory according to his or her budget and preference.
ATL
In discussing Above the Line (ATL) marketing possibilities for Pallasades Shopping Centre, we can consider newspaper and television. The main reason for selecting these two is they have been the most popular and...