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Essay Available:
Pages:
1 page/β‰ˆ275 words
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Style:
MLA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.32
Topic:

Amazon Kindle: Target Market and the Company's Marketing Strategy

Essay Instructions:

1. Develop a response to this question from Preparing for Tomorrow's Workplace Skills in your text. Make certain you have answered all parts of the question completely. Use complete sentences in a paragraph format,include at least one text citation from the chapters to support your insights, and be sure to proofread and check your spelling w hen complete. This should include a minimum of 100 words.

  • Pick a specific product that you use frequently,such as a cosmetic or toiletry item, snack food,article of clothing, book, computer program,or video game. What is the target market for this product, and does the company's marketing strategy reflect this? Now consider the broader category of your product. How can this product be changed and/or the marketing strategy adjusted to appeal to other market


Essay Sample Content Preview:

Marketing Discussion – Amazon Kindle
Your Name
Subject and Section
Professor’s Name
August 12, 2023
When I first got my hands on the Amazon Kindle, it was clear that it was made for book lovers like me. The idea was simple: a digital library in your pocket. However, despite Amazon's success, I believe that the company could profit more with the help of 'environmental scanning,' which is the process of "continually collecting and evaluate environmental information, … to identify" current and future market opportunities and threats CITATION Git09 \l 1033 (Gitman & McDaniel, 2009).
What if the Kindle wasn't just for books? Imagine students using it in classrooms. Instead of heavy backpacks full of textbooks, they'd have this one device. This would reduce the need for students to bring heavy books from their school to their homes and increase accessibility to their learning materials anywhere they go. In fact, according to a stud...
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