Creative Writing Essay: Sneaker Wars: Change in Sport Business

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Sneaker Wars: Change in Sport Business
It isn't easy to think about certain sports without thinking about brand names and their influence on the sport. That was not always the case. Sports were naturally developed to serve the purpose of recreation and entertainment(Scherer et al., p. 1). What was worn during the particular sport was never a center of focus until post World War II. Sports and sportsmanship have significantly changed and evolved. Today, footballers, athletes, and other players do not participate in their respective sports activities solely to entertain but also as brand ambassadors and spokespersons.
After World War II, sports changed drastically, and now famous speeches about sport revolved around monetary gains. The talks were about running businesses and who stood to benefit from the business. The book "Sneaker Wars" reveals the unhealthy competition that emerged from the Dassler family shoe business in German (Smit p. 2). At the time, they did not realize it, but the Dassler brothers' feud helped a great deal in shaping what the sportainment has become today. Instead of embracing fair game for entertainment, today's sports business is full of corruption and a never-ending increase in financial stakes.
The changes started with Dassler, Rudolf, and Adi, who founded a shoe-making company in Herzogenaurach town in the 1920s. They named the company GebruderDassler. From the beginning, AdiDassler played the role of visionary shoemaker for the company and his brother, Rudolf, amicably served the part of the chief salesman for the company AdiDassler loved football and anticipated to make lighter soccer shoes that could enable players to perform comfortably(Smit p. 6). This urge to support football contributed to the manufacture of soccer and athlete shoes, and with never-ending improvement, the company produced sturdier but lighter shoes worn by modern sportspeople.
The...