The craze that is the Cappuccino

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The craze that is the Cappuccino
Summary of project
This is ethnography of material culture, and the project will entail delving the Italian Cappuccino to understand how this world-famous Italian coffee became popular internationally. In this project, ethnographic qualitative study was carried out. Moreover, literature review on online databases and websites on the subject matter was also carried out.
Description of the project
For this project, the following are the research questions:
How is the Cappuccino prepared?
How significant is the Cappuccino in the Italian culture?
What has made the Italian Cappuccino so popular internationally?
This was an ethnographic qualitative research and it entailed carrying out in-depth interviews with the participants of this research in order to gain a comprehensive and broad knowledge and understanding about the subject matter. The setting of this project basically included Cappuccino restaurants as well as coffee houses, and a total of 120 guests and 10 Cappuccino baristas in 12 Cappuccino restaurants and coffee houses were interviewed. It was observed that Cappuccino is a popular drink not only to Italians, but also to patrons from other nations. The preparation of this drink was also observed.
Background
A cappuccino is essentially a coffee drink most popular in Italy and is traditionally prepared using steamed-milk foam, hot, and espresso. This drink is usually prepared in a steam-producing espresso machine. In essence, one pours the espresso into the bottom third of the cup, a similar amount of hot milk is then poured. The top third of the cappuccino comprises milk foam which could be decorated using artistic drawings made using the same milk, commonly known as latte art (Marshall 7). As served in other parts of the world, particularly North America and other countries in Europe in coffee houses, the total of foam/milk and espresso consist of roughly 150ml to 180 ml. In the United States, commercial coffee chains usually serve this drink as a 360 ml drink or larger (Marshall 8).
Cappuccino is considered as a breakfast drink and this is the main reason as to why it is usually ordered in the morning; it is rarely ordered in the afternoon in Italy. Even though it is intended to be taken in the morning, one can have cappuccino whenever. In Italy, one of the food rules is that a person should never order cappuccino in a restaurant after having a meal. This is due to the fact that when one takes cappuccino after a meal, he/she will look out of place (Marshall 9). At present, Cappuccino is a taste that is widely appreciated in North America, South America, Australia and Europe mostly served in upscale coffee houses. In Italy and across continental Europe, this drink was customarily consumed in the morning as part of breakfast, taken with some type of sweet pastry. Nonetheless, nowadays, Europeans have begun to consume ...