Discussion Business & Marketing Essay Research Paper
Find and share with your classmates a story in the news that represents a concept(s) within our Consumer Behavior. A variety of online sources are acceptable (NY Post, Wall Street Journal, Business Insider, Reuters, Bloomberg, NBC, and the list goes on...). The story must be less than 2 years old.
In addition to sharing the link with your classmates through a discussion post, students will be required to write one paragraph summarizing and describing how the news story reflects course content. Underline the course concepts in your summary.
Discussion Prompt
My article describes and relates to our consumer behavior readings by.
Steps
Find an article that relates to class.
Write a summary and underline the course concepts.
Share your article and summary with the class.
Business and Marketing
Your Name:
Subject and Section:
Professor’s Name:
Date Submitted:
The article describes the shift of car dealership amidst this pandemic. Prior to the COVID-19 and many decades before that, the traditional way of selling cars is through showrooms but with the current situation of having many showrooms closed, and the requirement of social distancing and quarantine there is a need to change the ways of selling cars. According to Carvana’s chief executive, Ernest Garcia III, the expectations of the consumers are “The product comes to you. You don’t go to the product.” (Boudette, 2020). This article relates to our readings regarding consumer behavior with the types of consumer behaviors, factors that affect consumer behavior, as well as the behavior patterns of the consumers. The complex buying behavior normally has high involvement of the consumer prior to deciding on purchasing a product such as buy...
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