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Sexual Lubricants at Walomart Social Sciences Essay

Essay Instructions:

don't worry about word count, citations, or formatting, I will handle that. Please discuss about the sexual lubricants avaiable on Walomart.com and discuss whether they are geared towards heterosexual coupoles, men, women, both etc... What are key marketing words that they use?


 


For this assignment, complete the following:
Select a consumer product that relates to sexuality. Good places to look for such products are drugstores, the mall, or catalogs and websites. Drugstores sell many items related to sexuality. Products like lubricants, birth control supplies, fertility predictors, pregnancy tests, menstrual supplies, douches, libido boosters, and creams for vaginal and “jock” itch, among other things. Stores in the mall might be another place. For example, you could look at “sexy” underwear at Victoria s Secret, in an International-Male catalog, or at Frederick's of Hollywood. And, many websites sell sexually-related products. One good site is www.goodvibes.com which has a wide selection of videos, sexual aids, and other products.
1. Your assignment is to first pick a merchant you feel comfortable with and then pick a category of product For example, you might go to Walgreen s or CVS to study the range of condoms available, or visit Lane Bryant to look at the bras they sell, or go to GNC to check out the herbal ‘libido boosters,” or go to an adult bookstore and pick a category of magazines to peruse. Whatever your choice, be sure to select a specific category of products, you will never be able to analyze everything sold at any particular catalog, website, store, or drugstore.
2. Once you have selected your product category, you will need to take field notes For example, if you chose to look at the selection of‘feminine deodorants” you should note the types of deodorants sold, and the names of the individual products. Describe the packaging of the products, and the descriptive language appearing on it. Also note the prices, which give a clue to what is considered valuable.
3. Finally, after collecting your data, consider what messages the products send What sexual ideologies (beliefs and opinions) underlie the products and their marketing? For example, vaginal odor is considered to be embarrassing and unclean and therefore needs to be taken care of with deodorants.
Answer the following in your paper:
• What store/catalog/website did you visit and what category of product did you select?
• Why did you choose it?
• Whom is the product marketed to?
• What messages are sent to that population by the products you studied? What is the general sexual ideology implied by the packaging, product descriptions, and illustrations? Give specific examples, and devote the bulk of your paper to this question.
• Critique the marketing of the category of products you selected. If you were “in charge,’ what changes would you make in the design and marketing of the products?
Five points will be deducted if you do not turn in your field notes (You may scan them and upload that file to the Dropbox with your narrative. The field notes do not need to be typed)
o Submit this assignment in the Dropbox for Module 4.
See the Assignment Instructions for Module 4 on Folio for more details about Assignment Expectations and Submission Instructions.End Date
May 30, 2020 10:00 PM


Essay Sample Content Preview:

Sexual Lubricants at Walomart
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Professor’s Name
Date of Submission
Walmart.com is a world-renowned website that endorses countless merchandise that is necessary in a man’s daily life. It has a wide spectrum of choices in its catalog that is categorized into departments, mainly based on age, necessities, and desires.
One of the sections that is unquestionably amusing is the sexual wellness category. This section markets various types of utilities that are designed to fulfill sexual necessities such as the different types of lubricants.
Disputes on the production of sexual lubricants have been questioned throughout the ages. Some people argue that its production only encourages premarital sex. However, this idea is opposed by many liberals, especially in Westernized countries. For these people, pleasure is of utmost importance for the mighty Creator has given people the free will to fulfill what is innately placed inside them. The questions and challenges on the philosophies of modern sexuality have become the inspiration of the author of this paper for disagreements that provide room for creativity, especially in the field of marketing.
The various types of lubricants in the sexual wellness section are pleasing for the consumers because Walmart offers a diverse selection of flavors, main types of uses, and major ingredients or base forms of the product. Some of the flavors advertised include strawberry and pineapple.
Lubricant flavors are not only the feature that Walmart offers. What is more enthusing is that it offers sex lubricants for all types of couples whether they are heterosexuals or homosexuals. However, the majority of the lubricants are made for heterosexual couples.
The vast majority of the lubricant products endorses fertility. Thus, the marketing strategy leans toward women who love to engage in sexual activities. The lubrican...
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