Persuasive Communication Strategy Worksheet

Student’s Name
Instructor’s Name
Course
Date
Communication Strategy Worksheet of Cox Enterprises
Name:

Assignment:

Issue – What issue are you addressing? (Put the TOPIC, adapting the language so that the company name is specified.)

Convince The CEO and Chief Decision Makers that COX enterprises should close their Brick-and-Mortar Site and Open an Exclusively Online Business.

Outcome – What do you want to happen after the audience receives your message?

I would like the audience to agree with me and go for an online business solution instead of Brick-and-Mortar.

Company Analysis
Name the company

Cox Enterprises

Where is the company headquartered, and briefly describe any other office or facility locations.

Cox Enterprises have its headquarter in Atlanta. The company also has its branch in Chicago, where marketing and financing are majorly conducted.

When was the company founded?

1898

What is the industry code assigned by NAICS? The first five digits represent the industry, the 6-digit code is more specific. You can plug this code into search engines and find out A LOT about an industry. You can plug this code into search engines and find out A LOT about an industry.

Company DUNS#: 04-690-1799
NAICS 1: 515120
NAICS 2: 517911

Is it public, and if so, what is the stock symbol and on what market(s) is it traded? Is it private? What type of private company?

The company is private
Conglomerate type of company

What products and services does it offer?

Cables
Automation, telephone, and internet services

Describe the company’s target customer or client group(s).

The company targets residential and commercial customers. The customers allow the company to deliver high-quality communications services to meet their demands.

Annual revenue (most recent full fiscal year; if the firm is private, check Reference USA in the database and industry analysis reports).

$20 billion

Strengths-Weakness-Opportunities-Threats (SWOT) Analysis:
Describe the company’s weaknesses and competitive threats.

Customer dissatisfaction and Environmental issues- There are instanc...