Art Museum (National Art Museum Consortium)

Art Museum
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Art Museum
The National Art Museum Consortium (NAMC) has some of the best and most prestigious museums worldwide. To increase attendance in our target audience – the young-adult market –, it is imperative that we become a part of their world. Young adults, aged 18-24, are growing up in a world with technological advancements and to capture their attention, we have to enter their world of social media and tap into their technological resources. The purpose of this proposal is to inform you, the management of NAMC of the importance of social media and to persuade you to use a social viral marketing campaign in order to increase museum visit in the young adult market.
Research Findings
Young Adults: To advertise to our target audience, we must first truly understand what young adults do and how to attract them. Young adults have embraced the internet world and account for a large percent of social media users. The most common social networking websites used by our target audience include: Facebook – Seventy one percent of the younger generation actively maintains a Facebook profile. Facebook users spend 10.5 billion minutes on this social network and young adults account for the majority of these users. Basing on our evidence, it is clear to see how young adults are connected to social media and how our viral advertising campaign can reach them. Instagram – This is an online photo-sharing and social networking service that allows its users to take pictures, apply digital filters to them and share them on different social networking services, such as media sites which include twitter and Facebook. Instagram gains...