Marketing Services Engagement Letter

Marketing Services Engagement Letter
Student's Name
Institution
Tuesday, 13 April 2021
Mindstate Institute of Mental Illness (MIMI)
Attention: Marketing Manager
Re: Letter of Engagement
Dear Sir/Madam,
This letter seeks to affirm your engagement of Shephard Marketing Agency (otherwise referred to as “the agency”) for the development of a plan for marketing a new course on “Understanding Depression and Mental Health.” The agency understands that Mindstate Institute of Mental Illness (MIMI) is an organization committed to educate, tackle causes, and reverse perceptions about mental health.
Marketing in the healthcare sector is unique and quite different from the other sectors (Thomas, 2020). For instance, in other industries, a product may be defined distinctly as a good or service, whereas in healthcare, the product takes the form of either good, ideas, or services and is not easy to define. When it comes to price, other industries will have a definite price and mode of payment, whereas in healthcare, the price is not concrete, and the way of payment is not straightforward as it combines several payment methods.
As an agen...