Corporation Litigation is a Specific Area in Law

With regards to litigation and a company, often times the public will view litigation/court proceedings as a negative ding on a company. The discovery process can prove to be very lengthy and invasive. Based on the allegation/allegations and how aggressive counsel is, the discovery process will leave no stone unturned. Therefore, if a business has committed any acts that are questionable, those acts will be exposed. The discovery process could also work out favorably for a company as well. If the company has run a tight ship in the ways of proper documentation and proper business ethics, then the company can come out on top.
Publicity is a big concern for companies, and negative publicity could definitely sink a company rather quickly. Consumers not only put trust into a company because of the services/products they offer, but they also rely heavily upon a company's reputation. Any negative publicity rendered as a result of litigation will drastically reduce a company's connection with consumers.
Most companies have processes that are specifically tailored to the company. Those processes are private and held close to keep competitors from copying what they do. The discovery process could likely unveil those processes and leave the door open for competitors to "borrow" and use them to advance their business.