Essay Available:
Pages:
1 page/≈275 words
Sources:
2 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:
Super bowl football game
Research Paper Instructions:
Whether or not you choose to watch the Superbowl football game, as a marketer you should pay attention to the commercials. Choose one of those commercials for this assignment. Who is the target market of this commercial? What need does this commercial address? Is the advertiser hoping to ignite word-of-mouth activity? Is this endorsement advertising? Are any subcultures involved? (Suggestion: Refer to text book chapter 5, pp 118-119, 126-128, 131-133.) How much did this commercial spot cost? (double space , 12 points)
Research Paper Sample Content Preview:
Super bowl football game
Student Name
School Name
Super bowl football game
Super was created as a result of merger agreement between the national football leagues (NFL) and its then rival`s league American football league (AFL). It is an annual championship game of the national football league and the highest level of professional American football in the United States.
This game is rated as the most frequently watched American television broadcast of the year. Super bowl is played annually and on a Sunday and this day which is marked as a national holiday is called super bowl Sunday. A lot of companies and organizations take advantage of this super moment to advertise their products and sell their image worldwide. They use commercials frequently especially slightly before the game starts or during half times. For example you will frequently see an advert like ‘Guinness, celebrating 100 years of greatness` in the big screens just before the game starts or during the halftime or even when the game is on (Dee, 2007).
This commercial targets the potential customers worldwide who during such an event are...
Student Name
School Name
Super bowl football game
Super was created as a result of merger agreement between the national football leagues (NFL) and its then rival`s league American football league (AFL). It is an annual championship game of the national football league and the highest level of professional American football in the United States.
This game is rated as the most frequently watched American television broadcast of the year. Super bowl is played annually and on a Sunday and this day which is marked as a national holiday is called super bowl Sunday. A lot of companies and organizations take advantage of this super moment to advertise their products and sell their image worldwide. They use commercials frequently especially slightly before the game starts or during half times. For example you will frequently see an advert like ‘Guinness, celebrating 100 years of greatness` in the big screens just before the game starts or during the halftime or even when the game is on (Dee, 2007).
This commercial targets the potential customers worldwide who during such an event are...
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