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Essay Available:
Pages:
7 pages/≈1925 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 36.29
Topic:

Business-Level and Corporate-Level Strategies

Research Paper Instructions:

Choose an industry you have not yet written about in this course, and one publicly traded corporation within that industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www(dot)sec(dot)gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write a six to eight (6-8) page paper in which you:
Analyze the business-level strategies for the corporation you chose to determine the business-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the corporate-level strategies for the corporation you chose to determine the corporate-level strategy you think is most important to the long-term success of the firm and whether or not you judge this to be a good choice. Justify your opinion.
Analyze the competitive environment to determine the corporation's most significant competitor. Compare their strategies at each level and evaluate which company you think is most likely to be successful in the long term. Justify your choice.
Determine whether your choice from Question 3 would differ in slow-cycle and fast-cycle markets.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.
The specific course learning outcomes associated with this assignment are:
Identify various levels and types of strategy in a firm.
Use technology and information resources to research issues in business administration.
Write clearly and concisely about business administration using proper writing mechanics.

Research Paper Sample Content Preview:

Business –Level and Corporate –Level Strategies
Name
Institution
Introduction
Google, Inc. is a corporation that was founded by Sergey Brin and Larry Page in 1998. Google started as a small research project by Brin and Page at a time when search had become crucial due to an ever increasing number of Web pages. They developed the search engine while they were graduate students at Stanford University. The technology uses an algorithm to get possible Web pages using the search criteria applied by the user through solving an equation containing over 500 million variables and over 2 billion terms. The principle source of revenue for Google is obtained through the advertising that is placed on the company’s Web site. Google’s services are used by hundreds of millions on daily basis and are free because they are supported by ads. This has become possible because billions of people can easily access internet on their mobile phones and computers (Schmidt, 2008). The Google’s search philosophy is mainly to maintain search neutrality as much as possible having advertisements being distinct from other search results. Google reported a tremendous financial and market success. In 2005, the company had 5,680 employees scattered globally, realized a positive cash flow totaling to $ 3.45 billion and over $1 billion as from 2006 in every quarter (Martin, 2006). This paper is aimed at analyzing the business strategies adopted by Google Inc. Company.
Companies develop strategies or an overall plan that is employed to deploy resources as a means of establishing favorable positions. The strategy adopted by companies is made up of a combination of business approaches and competitive moves used by managers to compete in a successful manner, achieve organizational objectives and at the same time please their customers. Strategy has also been viewed as a pattern of purpose, programs, policies, decisions, actions, or allocation of resources that serves the purpose of defining an organization, what it is involved in and why it gets involved in it. From the above perspectives, a strategy can conclusively be defined as a plan or a course of action that denotes a pattern that evolves the direction that is followed by an organization. Secondly, a strategy relates to pursuing the activities that enables a company to move its current position to a desired state in the future. Thirdly, strategy is concerned with the assets essential for executing a plan or pursuing a specific course of action. Lastly, a strategy describes a company’s current activities and also for the future through making tradeoffs amid its various activities as well as making a fir among these activities (Kaur, n. d).
Google has put in place several strategies that have ultimately lead to changes if not to where the company wishes to be. Some of the motivating factors for Google include the fact that the company’s revenue is derived from advertising. Consequently, the company requires lots and lots of spaces to display its ads so that its revenue can go up. The company’s move in expanding customer’s reaches through AdSense situational ad and acquisition of DoubleClick is very appropri...
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