Company Analysis: Southwest Airlines

Company Analysis (Southwest Airlines Co.)
Analyze their performance over the last 5 years (or if a more recent company since their creation)
1)    Compare their performance in a least the following areas with industry standards
1.    Income Statement
2.    Balance Sheet
3.    Stock performance
4.    Market positions
5.    Major operational ratios
2)    Conduct a SWOT Analysis of your firm
SWOT analysis involves analyzing a company's Strengths, Weaknesses, Opportunities and Threats.
Factors internal to the company are usually classified as strengths and weaknesses, while external factors are classified as opportunities and threats.
Strengths: what are the competitive advantages over its competition? such as brand names, reputation, knowledge and access to markets.
Weaknesses: if a company doesn't have the factors that would be considered strengths, it makes sense to view them as a weaknesses. For example, bad reputation, high cost structure, lack of access to key markets.
Opportunities: opportunities generally lay outside the firms operating environment. They include external factors like unfulfilled customer needs, arrival of new technologies, loosening of regulations or removal of trade barriers. Remember -- Just because a firm exposure to opportunities doesn't mean it will be able to take advantage of them.
Threats: like opportunities, threats generally reside outside the firm itself. Threats includes shifts in consumer interests, development of substitute services, new regulations or new trade barriers.
3) How would you work above impact your decision to work or invest in this firm - explain?

Company Analysis ( Southwest Airlines Co. ) Analyze their performance over the last 5 years (or if a more recent company since their creation) 1) Compare their performance in a least the following areas with industry standards. 1.Income Statement 2.Balance Sheet 3.Stock performance 4.Market positions 5.Major operational ratios 2) Conduct a SWOT Analysis of your firm SWOT analysis involves analyzing a company\'s Strengths, Weaknesses, Opportunities and Threats. Factors internal to the company are usually classified as strengths and weaknesses, while external factors are classified as opportunities and threats. Strengths: what are the competitive advantages over its competition? such as brand names, reputation, knowledge and access to markets. Weaknesses: if a company doesn't have the factors that would be considered strengths, it makes sense to view them as a weaknesses. For example, bad reputation, high cost structure, lack of access to key markets. Opportunities: opportunities generally lay outside the firms operating environment. They include external factors like unfulfilled customer needs, arrival of new technologies, loosening of regulations or removal of trade barriers. Remember -- Just because a firm exposure to opportunities doesn't mean it will be able to take advantage of them. Threats: like opportunities, threats generally reside outside the firm itself. Threats includes shifts in consumer interests, development of substitute services, new regulations or new trade barriers. 3) How would you work above impact your decision to work or invest in this firm - explain?