Sign In
Not register? Register Now!
Essay Available:
Pages:
4 pages/β‰ˆ1100 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 20.74
Topic:

Competition, Marketing Mix, and Pricing

Research Paper Instructions:

Assignment 2: Competition, Marketing Mix, and Pricing Due Week 8 and worth 300 points For this assignment, use the same health care provider as in Assignment 1. Write a four to six (4-6) page paper in which you: Determine the key characteristics of the users of the products and/or services of the health care provider you selected. Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success. Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected. Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected. Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites. Your assignment must follow these formatting requirements: Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; references must follow APA or school-specific format. Check with your professor for any additional instructions. Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required page length.

Research Paper Sample Content Preview:

Competition, Marketing Mix, and Pricing
Name:
Institution
Competition, Marketing Mix, & Pricing: Medicort Care Center
When it comes to any business venture, competition is vital in determining whether the business establishment is to survive. However, traditionally the health care system was not looked at as a business, but this perception is slowly changing. It therefore calls upon the management of a health care provider to come up with structures and strategies that can attract health care seekers to choose the services and products of that center over its competitors’. This paper shall therefore analyze the competition, marketing mix and pricing strategy of Medicort care center and how these factors make it more attractive to consumers with respect to other health care providers.
First, before the management of Medicort care center spelled out its competitive strategy, they surveyed and established the characteristics of its consumers. This was through the use of questionnaires and interviews conducted on in-patients, out-patients and the general public. From this data certain things were clear. For instance, it was noted that the center had two main types of users’ i.e. frequent users and non-frequent users. Most patients who frequent the center are the well-off in society. Their income generally allows them to seek professional health care at the center at any time because they can afford and not because it is really “necessary”. The other factor that make consumers frequent the center is basically determined by the severity of the illness. Both the rich and the poor go to the center when they have severe diseases irrespective of the charges incurred i.e. the issue of payment comes later so long as the threat on someone’s life is addressed (Ginter, Duncan & Swayne, 2013).
However, there is also group of individuals who do not frequent the center as much. These are people whose income is very low thus ...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

πŸ‘€ Other Visitors are Viewing These APA Research Paper Samples:

HIRE A WRITER FROM $11.95 / PAGE
ORDER WITH 15% DISCOUNT!
Order Now