Tools and Techniques: Emirates airlines

Quality management Tools and Techniques: Emirates airlines- Dubai
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Total Quality Management (TQM) is increasingly being adopted in the management as a way to improve on quality and productivity. TQM is a model to organizational change and improve customer that has taken various forms throughout the years (Morfaw, 2013). Nonetheless, the techniques have not always had positive results because of improper understanding son how the techniques ought to influence organizational change. At the same time, imposing a singular model to various organizations led to slow less impressive change following adoption of these techniques. Thus, even the cultural context affects the adoption of TQM practices, and the subsets of an organization need to be fully incorporated when adopting TQM techniques (Morfaw, 2009). This paper explores the application of TQM techniques in Emirates Airlines based in Dubai.
Emirates airline is fully owned by the Dubai government as part of the Investment Corporation of Dubai (Emirates, 2013). Being the largest airline operator in the Middle East the company also operates in six continents, but mainly operates in Dubai International Airport. At the same time, the airline is one of the top 10 operators in the world and is the highest revenue grossing company in the airline industry. At the same time, in 2012, the company was the fourth largest company in terms of international carried. The company came into being in 1985, following the development of the Gulf Air with support from Pakistan International Airlines complimented with the support of the royal family (Emirates, 2013). The airline later relocated all its operations to the Dubai International airport, with this becoming the main hub to improve on its operations and growth efforts in 2008. The airline mainly operates under the Airbus and Boeing aircraft (Qatar today, 2013), and being a recognized brand name the company has utilizes quality management and techniques to reach out to its customers (Emirates, 2013).
Tools and techniques of TQM
There are various techniques to enhance total quality management practices, and use of the appropriate tools helps to achieve this by focusing on continuous improvement and improving customer relations (Morfaw, 2009). Thus, brainstorming is one of the techniques applicable for Emirates airlines. Even though, Emirates Airlines is a global brand use of brainstorming helps to generate ideas on how to improve company operations. In essence, the brainstorming sessions ought to involve the heads of the airlines’ in areas of operations during meetings, given that the local market conditions differ depending on the area of operation. By discussing how to improve operations in other markets beyond the traditional markets, the results of the brainstorming session should provide an opportunity for the company to choose the best in light of the strategic position of the company.
In the...