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Pages:
4 pages/≈1100 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
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Topic:

External and Internal Environments of Netflix

Research Paper Instructions:

Please use the same company which is Netflix that you did the last paper on.
Week 6 Assignment - External and Internal Environments
Overview
In this assignment, you are to use the same corporation you selected for the Week 3 assignment and examine the industry in which the entity operates.
This assignment requires the use of three or more quality resources, including your textbook. Use any or all of the following resources to conduct research on the chosen corporation:
The corporation’s website.
Public filings from the Securities and Exchange Commission's Filings & Forms page.
The Nexis Uni database.
Other credible sources such as the corporation's annual report, will often provide insights that other resources may not include.
It is expected that you will use your textbook as a resource for this assignment.
Instructions:
Read the Assignment Formatting and Tips [PDF] before starting the assignment. Refer back to this document as needed.
Download and save the External and Internal Environments Template [DOCX].
Use the template to write a 4-6 page academic research paper in which you include the following:
Step 1. Choose one segment of the general environment that would rank highest in influence on the selected corporation:
Assess how this high-ranking segment in the general environment influences the corporation and the industry in which it operates.
Step 2. Considering the Five Forces of Competition, choose one that you estimate to be the most significant for the selected corporation:
Evaluate how well the corporation addressed this force in the last five years. Support your response with relevant, specific evidence.
Step 3. With the same force in mind, predict how the corporation could improve its ability to address this force in the next 5-10 years. Support your response with relevant, specific evidence.
Step 4. Consider the external threats affecting the corporation:
Assess how the corporation should deal with its most serious external threat. Support your position with two pieces of specific evidence.
Step 5. Consider the opportunities available to the corporation:
Assess how the corporation should deal with its greatest opportunity. Support your position with two pieces of specific evidence.
Step 6. Consider the corporation's greatest strengths:
Determine the strategy or tactic, as explained in the textbook, the corporation should use to maximize its strengths. Support your choice with specific evidence.
Step 7. Consider the corporation's most significant weaknesses:
Determine the strategy or tactic, as explained in the textbook, the corporation should use to minimize its greatest weakness. Support your choice with specific evidence.
Use three or more quality sources, including your textbook, to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. (Note: Wikipedia and similar websites do not qualify as academic resources.)
For help with research, writing, and citation, access the library.
Produce writing that is clear and well organized and applies appropriate Strayer Writing Standards (SWS) style. Writing contains accurate grammar, mechanics, and spelling.
This course requires the use of Strayer Writing Standards (SWS). The library is your home for SWS assistance, including citations and formatting. Please refer to the Library site for all support. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is as follows:
Analyze the effects of the general environment, competition, threats, opportunities, strengths, and weaknesses relative to a corporation.

Research Paper Sample Content Preview:

Week 6 External and Internal Environments





Netflix is one of the leading streaming providers in America, which was founded in 1997 and has since developed into one of the leading streaming service providers in the world (Netflix. n.d.) This paper will examine the internal and external environments of the corporation and evaluate their impact on it in the industry. The general environment will focus on the political-legal segment and its effects on Netflix. Moreover, the paper will examine the most critical force of competition which has impacted Netflix for the last five years, future improvements for the corporation, the greatest external threat, the greatest opportunity, and its strengths and weaknesses.
General Environment
The political-legal segment would rank highest in influencing Netflix corporation. This segment of the general environment implies the government’s policies, regulations, and laws, which affect the entertainment industry and greatly influence the industry's operations (Michael et al., 2020). The regulatory environment significantly affects the entertainment industry and also influences Netflix’s operations. The international expansion of Netflix has rendered the corporation to various legal and regulatory demands with which it must comply for effective operation.
The political-legal environment has proved highly sophisticated and imperative for the past five years for Netflix. For instance, the European Union established new regulations in 2019 which sought to have Netflix give not less than 30% of its streaming content to European countries’ productions (Netflix. n.d.). This regulation aimed to nurture European culture and enhance the advancement of the European entertainment industry. In response, Netflix invested in European productions and created various local content to adhere to the regulation (Deng & Chen, 2022). In addition, concerns have increased tremendously about the effect of Netflix streaming on the traditional entertainment industry. Due to these concerns, some governments across the globe have initiated regulations that market the market dominance of the corporation. For instance, Netflix has to remit 2% of its revenue in France to encourage local content production (Netflix. n.d.). Moreover, Netflix must adhere to Australia's 10% local content quota (Netflix. n.d.). Substantially, such regulations have significantly affected revenue streams and operations for Netflix.
Five Forces of Competition
The forces of competition refer to a framework incorporated in evaluating the industry's attractiveness and competitive intensity. Five major forces entail suppliers’ bargaining power, buyers’ bargaining power, the threat of substitutes, competitive rivalry, and threats of new entrants. The threat of substitutes is most significant force to Netflix of all the abovementioned forces. High competition characterizes the streaming and entertainment industry considering that consumers have a variety of substitutes. Such substitutes to Netflix include DVD rentals, traditional television, and cable TV. The threat of substitutes for Netflix has increased in the recent past, with new streaming service providers entering the market, like A...
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