The Gift of Thrift Data Findings

The Gift of Thrift Data Findings
Author’s Name
Institutional Affiliation
Course Code and Name
Professor’s Name
Date
The Gift of Thrift Data Findings
The primary research method used was the marketing research question. In particular, the study had 89 responses and used cluster and convenience sampling in selecting participants (Research Design, 2022). The graph below shows the age of the respondents.
Figure 1
Participants’ Age.


Figure 1 above depicts that the majority of respondents, approximately 98.9%, were aged between 18 and 22 years (“Thrift Store – Marketing Research Questionnaire,” 2022). As such, many individuals who participated in the study were from George Washington University (GW). Only 1.1% of the participants were above 22 years old. Since the primary focus of the research was to know whether an on-campus thrift store can succeed at GW, having the majority of students participating in the study was beneficial (“The Gift of Thrift,” 2022). Besides, if a thrift store was set up on the campus, the target customers would be students.
The yearly family income was a crucial factor to consider for the respondents. The graph below shows the income distribution of the 89 individuals who participated in the study.
Figure 2
The Yearly Income Range.


As can be seen in Figure 2 above, participants came from families with varying annual income ranges. Specifically, those with over $250,000 of annual income comprised about 22.5% of the respondents. Approximately 20.2% of participants were from households with between $90,000 and $120,000, 19.1% were in the range of $60,000 to $90,000, 14.6% were from families with between $120,000 and $150,000 annual family income (“Thrift Store – Marketing Research Questionnaire,” 2022). Around 9% of respondents came from households with a yearly family income ranging from $200,000 to $250,000 and another 9% from families with an annual income between $30,000 and $60,000. Participants from households with an annual income of $30,000 and below constituted about 5.6% of the participants.
The majority of respondents said that they enjoyed shopping for clothing. Figure 3 below shows the percentage of participants and whether or not they liked shopping.
Figure 3
Whether Participants Enjoyed Shopping for Clothing.


Based on Figure 3 shown above, approximately 86.5% participants enjoyed shopping for clothing. In that light, since the majority of these individuals are aged from 18 to 22 years, it means that there is a high likelihood that these people would visit on-campus thrift stores to identify whether they can purchase clothes for themselves (“Thrift Store – Marketing Research Questionnaire,” 2022). On the contrary, only 13.5% of respondents denied that they enjoyed clothing. The comparison of the two percentages based on the enjoyment of shopping for clothing indicates a positive outcome if a thrift store was established on-campus.
Furthermore, to determine respondents’ rate of enjoyment, researchers used a scale of 1 to 5 and got 81 responses. The following graph shows the rating of the participants’ level of enjoyment for shopping for ...