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Essay Available:
Pages:
1 page/≈550 words
Sources:
1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 10.37
Topic:

Industry Analysis & Competitor Analysis Of A Marketing Plan

Research Paper Instructions:

We are writing a marketing plan for the product of our made-up company, and I should write the Industry Analysis and Competitor Analysis for our marketing plan. Our professor wants us to come up with a service or product that not exist and feasible to do.
Our product is a coffee extraction candy that can be consumed in two ways. Customer can simply put in your mouth and chew it, or drop it in a bottle and mix with water then drink it. And customers can feel more energetic in both ways, since there is caffeine within the candy. This candy is made for people who like candy and need more energy to focus on their work.
Industry Analysis
The industry analysis section should provide the backdrop for a more detailed analysis of the competition, the company, and the customer. An in-depth analysis will give both internal and external readers of the plan confidence in the company’s ability to understand its own industry.
Competitor Analysis
An effective analysis of the competition should demonstrate that the company has a realistic understanding of its major competitors and their marketing strategies. As in with the industry analysis, a realistic assessment makes readers feel confident that the marketing actions in the plan are well grounded.
Please write 200 - 300 word for each part.

Research Paper Sample Content Preview:
Industry and Competitor Analysis
Student’s Name
Institutional Affiliation
Industry and Competitor Analysis
Industry Analysis
The global caffeinated candy market is growing at a high rate, and by 2023, the market valuation is expected to reach $125.24 million (Allied Market Research, 2018). This industry growth is backed by the changes in consumer behaviors and the increased inclination of millennials towards health and fitness. More people are participating in sports and fitness, and the number of individuals who choose sports as a career is also increasing steadily across nations like Brazil, China, Canada, and the United States of America. Such consumers are greatly attracted to the candy’s ability to deliver an instant energy boost, which is reflected in market growth. North America accounts for the largest market share globally, with key competitors like Blast Power Gum, X Energy gum, and Jolt Gum competing for a significant share of the ever-growing industry. These companies present great competition; however, our product is uniquely designed to be consumed either by chewing or by dissolving it in a drink, which makes it more convenient and attractive. The main channels of distribution used by companies in the industry are supermarkets, health stores, online, and supermarkets. The online channel accounts for the largest market share globally. Since e-commerce is gaining popularity among consumers, companies can reach more clients across the globe with ease. On the other hand, the widespread distribution of retail channels also offers a unique opportunity for energy gum companies to distribute their products. As countries like India and China, among others, continue to experience urbanization and economic growth, more retail and health stores continue to emerge, increasing the distribution channels for the caffeinated candy.
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