Lingo Eyewear

Lingo Eyewear
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Lingo Eyewear
Lingo Eyewear was found in October 2016 in Drapper, Utah. It was started by four individuals, namely; Douglas Harris, Brandon Adams, Peder Singleton, and Amy Larson. The company aims at giving each individual more than a single pair of eyewear to improve their self-expression. The firm has made its prices affordable, it has trending styles, and free prescription lenses are given with each pair.
Some of the competitors to Lingo are; Warby Parker started in 2010; it was meant to design eyewear at affordable prices due to the rebellious spirit that led to its formation while at the same time being socially conscious in business (Martini, 2018). The company aimed at offering quality glasses to the suffering population from eyesight issues as well as exploitation from single firms that set prices so high to rip higher profits. Another competitor is the glasses the USA founded in 2009 and mainly focuses on North America. Zenni optical is another rival founded in 2003 to serve everyone in society.
The organization is better than its competitors because, in addition to offering free prescription lenses, it carries out free shipping and returns activities. In any case, the shipped glasses are not comfortable with you; they allow you to send them back without incurring any costs. Additionally, they have a delightful guarantee. The firm does not only look at the satisfaction of the customers, but their getting delighted (Pedron, 2019). If one finds his or her glasses unfit, the company offers to find glasses that will fit that person. Additionally, the company is the most preferred by customers because it gives glasses at cheaper prices compared to its rivals in the industry who had earlier invested in the market. Unlike Glasses USA, Lingo offers its services to most parts of the country
Warby parker’s positioning statements in the market are; a great product means a great deal. This means that the firm has done adequate research and developed goods and services that cater to the needs of the target audience. The company should, therefore, come up with a good that fits the market and is also unique from the rest of the competitors. Zenni is another rival that is dedicated to determining how people buy prescribed eyewear, the opponents, and the imitators closing the gaps. The company positioning statement is focused on the reduction and making prices from these products as affordable as possible.
Lingo has various objectives that it would like to achieve by giving its products and services to the consumers. They would like to offer quality products. T...