Logistics efficiency through planning in Target Corporation

Running head: MARKETING
Logistics efficiency through planning in Target Corporation
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Logistics efficiency through planning in Target Corporation
Logistics planning has been made more important in Target Corpoartion with the continued change in customer preferences and the consumer as king. However with this notion in mind, on time delivery for market orders is the bottom line for a successful logistics plan (Floridaits, 2007).
A structural design that can remain functional and effective in the long term is the fundamental basis of the organization’s logistics plan. This design structure is appropriate for balancing short term budgets so as to calendar goals for a long term structural design that meets logistical operations plans for the future markets. A comprehensive logistics plan helps the organization to integrate these competing logistical requirements (Free Logistics, n.d.). The logistics plan allows for construction of structures that are economical, serviceable in the long term, are easily expandable and offer efficient operations for the forecasted period.
A logistics plan is a long term multi disciplinary approach which comprehensively regards such a structure as the principal foundation for logistical operations. Every team in Target organization is responsible for the decisions made with regards to the organization’s structure. Logistics planning in the organization considers the whole structural facility as a unit that should harmoniously rather than as a conglomeration of parts working together (Jaecques, 2002).
The organization has two rationales for the development of logistical operations centers. A biased and an unbiased approach are considered. A biased approach is taken when the organization depends on a supplier with specialized systems and equipment which are unique to the supplier, in other words outsourcing. The organization does not favor this approach as the supplier may limit the organization’s capacity to maximize on universally available resources. Biased approach involves the outsourcing of particular resources which the organization deems as limiting to changing consumer preferences.
Target Corporation promotes the application of an unbiased approach in its logistics plan. These are considered as the best business ...