Marketing Diagnostic of HRAI

Marketing Diagnostic of HRAI Name Institution Date Marketing Diagnostic of HRAI HRAI is one of the Canada`s national associations, which represents more than 1,300heating, air conditioning, ventilation, and refrigeration (HVACR) manufacturers, contractors, and wholesalers. This association provides Canadians with the necessary tools and information regarding their total indoor environment comfort. All HRAI member companies are supposed to have a valid trade certificates and licenses, insurance coverage and agree to the HRAI code of ethics. This is meant to ensure that quality services are delivered to their customers. This paper discusses some of the HRAI current market and advertising methods. In advertising its products, the association uses the internet to share thoughts and receive feedbacks from homeowners. It embraces the internet to reach its esteemed customers since nowadays; online reviews have become the new word-to-mouth advertising. They normally ask for both positive and negative reviews. The association provides detailed information on its website on how customers can get their desired contractors. It also gives their customers an opportunity to comment on the services they have received directly in the website. From the information got, the association is able to perfect on its services in order to expand its market. The mission statement for the association is commitment to ensuring products and services are made available in the most cost effective way, offer regionally-established business centers staffed with employees familiar with local markets, and offer one-stop shopping for indoor environment products and related accessories. According to their consumers, the association`s mission is an effective one since it serves to ensure products and services are supplied in the most convenient way possible. In conclusion, HRAI is one of the Canada`s national associations, which provides Canadians with the necessary tools and information regarding their total indoor environment comfort. the company ...