Overseas Version of TikTok Marketing Strategies

Impact Study of Overseas Version of Tik Tok Marketing Strategies
Hao Wu
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Instructor:
9/13/2023
Abstract
The study on the impacts of overseas version of Tik Tok on marketing strategies is developed on the fact that social media has had great potential and uses in businesses. A mixed research method using qualitative and quantitative research is developed, thus creating an extensive understanding on whether Tik Tok helps in developing positive or negative impacts in the marketing scene. The use of Tik Tok as the medium of research helps in ensuring that the social media platform being studied provides actual impacts on marketing strategies, More so, the research targeted agriculture and financial services audiences, thus developing a genuine environment in conducting the research. Thematic analysis and descriptive statistics analysis help in developing an extensive analysis on the impact of Tik Tok on marketing strategies. This result suggested that businesses across different sector could benefit from integrating TikTok into their border marketing strategies. The research findings indicate that Tik Tok is an effective marketing tool to use, from the positive impacts that the platform has on marketing strategies. Expanding on these findings, the study also introduces inferential statistical methods to predict TikTok's potential future impact on marketing strategies, providing not only an assessment but also actionable recommendations for businesses. Overall, this research serves as a comprehensive guide for companies looking to leverage TikTok for marketing, and lays the groundwork for future academic research into the intricacies of social media-driven marketing strategies.
Impact Study of Overseas Version of Tik Tok Marketing Strategies
1 Introduction
Background of Study
In the modern era, social media has transcended its original role as a simple platform for social interaction and has evolved into a multifaceted tool with far-reaching implications in various sectors, especially in business. One of its most transformative applications has been in marketing, where it has not only redefined customer engagement, but also significantly improved sales metrics for companies across industries. Beyond a medium for brand promotion, social media has evolved into an interactive forum that empowers consumers to actively participate and provide valuable opinions and feedback on a scale ranging from public discourse to private conversations. This dynamic exchange has not only enriched the consumer experience, but also provided companies with data-driven insights that enable more effective and responsive marketing strategies. Data analytics has also been an additional feature in social media that has helped in facilitating effective marketing through ensuring that the right audience is targeted using social media [1]. The growth of social media has also seen a revolution in the marketing scene where companies have now employed social media specialists to work with marketing employees to develop effective marketing strategies over social media. Therefore, social media has proven to be an effective tool in businesses due to its extensive and supportive uses in areas such as marketing.
Tik Tok has been an e...