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Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 5.18
Topic:

SWOT Analysis Simulation

Research Paper Instructions:

Overview
A strengths, weaknesses, opportunities, and threats (SWOT) analysis is an effective tool for making marketing decisions and continually evaluating the marketplace to determine if adjustments should be made to a marketing plan.
For this assignment, you will complete a SWOT analysis. You may do the analysis in the form of an interactive or in the form of a quiz. You only need to complete one version of the SWOT analysis. Then, you will reflect on what you learned from doing the SWOT analysis by responding to some questions.
Prompt
Complete one version of the SWOT analysis simulation. The interactive and the quiz themselves are non-graded tools to help you experience a SWOT analysis. You will be graded based on the Module Six SWOT Analysis Rubric.
SWOT Analysis Interactive
SWOT Analysis Quiz
Specifically, you must address the following rubric criteria:
Name the SWOT analysis version that you completed. Reflect on your experience with completing a simulation of a SWOT analysis by answering the questions provided below.
Which category (strengths, weaknesses, opportunities, or threats) of the analysis simulation was the most challenging for you?
What have you now learned that will help you better identify items that belong in that category in the future?
Which category of a SWOT analysis do you think marketers may tend to overlook most often, and why?
What are at least two potential negative impacts of failing to consider the often overlooked category you’ve just identified?
Guidelines for Submission
Submit your assignment as a Word document that contains a 1- to 3-sentence response per rubric crit

Research Paper Sample Content Preview:

SWOT Analysis: Reflections
Student’s Name
Institution
Course Number and Name
Instructor’s Name
Date
SWOT Analysis: Reflections
I completed the interactive version of the SWOT analysis simulation. It was a great learning experience as I better understood how the tool works. Identifying the threats facing the company was the most challenging because, at first, I found it hard to differentiate them from weaknesses. However, the exercise became easier after recognizing that threats and opportunities relate to the external business environment while weaknesses and strengths revolve around the internal environment. Therefore, I have learned that determining whether an item affects the internal or external environment is crucial for understanding where they fall in the matrix. Furthermore, the organization has contro...
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