Advertising Success of Chinese Beverage

This project is similar to an advertising campaign,
The project is divided into two parts: text and practical poster design. You only need to complete the tutorial on the text part. I will complete the poster design based on your words. The written part needs to be in-depth and critical.
From a theoretical perspective, the research significance of this project is to select certain representative beverage brands and carry out relevant analysis on them, which meets the requirements of further refining the field of brand communication research. This study will understand brands from the dimension of "social and cultural phenomena" Communication, combined with relevant knowledge in the fields of semiotics, brand image and other fields, provides a multi-level grasp of the process of new beverage brand communication, providing more theoretical basis for the academic community; from a practical perspective, attracting more contemporary young consumers Group, providing basis and reference for the sustainable and healthy development of other brands in the same industry.
The main body of this project is to answer the following three RQs,
The three RQs distinguish it between the traditional media era and the new media era.
The three RQs are:
1. Characteristics of successful advertising for beverage brands in the traditional media era (need to specify whether you are looking at Chinese alcohol brands that used traditional media to advertise in the past, or whether you are also looking at contemporary examples of using traditional media for advertising (advertising that is still being shown) )?
2. In the current digital media era, how do beverage brands promote themselves?
3. What advertising style is most likely to ensure the continued success of a Chinese beverage brand (using Lemon Forest as an example) in the future?
Compare the quality of media forms in different eras through RQ1 and RQ2, draw conclusions to support RQ3, and explain how RQ3 should be done. need to be critical
I will make three posters, corresponding to my three RQs. One is for the traditional media era and the other is for the digital media era. The last one will be produced by combining the advantages of traditional media and new media from the first two RQs, taking Lemon Forest as a case and studying whether it is feasible. Please follow me to complete the text part based on this general framework, and it will be easier for me to complete the three posters based on the key points you summarized.
Please follow the requirements of the brief I sent, which contains the requirements for this text part, lists the components and detailed requirements, and must include research methods and related marketing strategies. The content that answers the advertising characteristics in the three RQs needs to be very clear (I will make a poster based on this).
The literature review can be written based on a case I uploaded. The case is about alcohol advertising in different eras. This project is about beverage advertising. (It can be a variety of teas, drinks, similar to Lemon Forest, just provide reference)
The article needs a case study that can provide support for Lemon Forest (similar to similar brands such as Heytea). Document analysis is also required.
You also need to make it very clear that you are using the findings from the case and applying them to Lemon Forest. - It needs to be explained more clearly upfront that Lemon Forest is an applied part of the research process.
It needs to combine the content of Chinese and foreign literature at the same time. It needs to have one literature page and no less than 20 references. APA format citation