Canada Market: Magazines, Newspapers and Billboards (Communications & Media Research Paper)

Canada Market: Magazines, Newspapers and Billboards
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Canada market: magazines, newspapers and billboards. the Main brands in each category (magazines, newspapers, billboards), economic inputs, trends, legal aspects, cultural elements, stakeholders’ opinions.
Canada market
Magazines
Canada’s two official languages are English and French, where magazines, newspapers, and billboards can be in either languages or both of them. The ten most popular Canadian magazines published in English are Reader’s Digest Canada, NOW Magazine, Canadian Living, The Kit Magazine, Azure, House & Home, FLARE, Today’s Parent, The Hockey News Elle Canada (Agility PR, 2020). These magazines are mostly entertainment, fashion lifestyle, and home publications, except The Hockey News, a sports magazine. On the other hand, the Canadian magazines in French are Châtelaine, La Semaine, Coup de Pouce, L’actualité, Le Bel Âge, Protégez-Vous, Cool!, Jours, Clin d’oeil and Elle Québec (Agility PR, 2020). The French and English magazines are marketed to speakers of these languages and the readers’ interests.
Newspapers
 Like the magazines, newspapers are in English or French, but English is the dominant language and spoken in all provinces and territories. Canada's major newspapers are The Globe and Mail, the biggest newspaper published in English in Canada, and Toronto Star is the country's daily print newspaper. Postmedia Network Canada Corp is Canada's most prominent newspaper publisher with a reach across Canada with National Post and Calgary Herald with a high readership (Postmedia Network, 2021). In contrast, Le Soleil and Le Journal de Québec are the two most popular French-language newspapers (Agility PR, 2020). These French-language newspapers are primarily published in Montreal, the capital of Québec, the largest French majority speaking province and the only province where French is the only official language. There are smaller populations of French speakers in Northwest Territories, Nunavut, and Yukon Territories, and the total population of these areas is low compared to other parts of Canada.Billboards
Toronto in Ontario is the largest city in Canada, followed by Montreal, Quebec, and Vancouver, British Columbia. These cities tend to have a high concentration of billboards for ousted advertising than smaller cities with lower populations. IBIS World (2020) reports that there will be lower demand for billboard advertising in Canada because the Billboard and Outdoor Advertising industry in Canada is expected to fall due to the coronavirus pandemic. Among the most prominent billboard and outdoor advertising companies in Canada are BCE Inc, Jim Pattison Group, Outfront Media Inc, Lamar Advertising Company, Ellman Capital Corporation, and Quebecor Inc (IBIS World, 2020). There is a positive correlation between economic activity and billboard advertising in the country, and companies will cut back on advertising costs. Nonetheless, it is expected that billboard advertising revenues will increase with revenue growth.
Economic inputs
Canada has mainly invested in capital compared to labor and land to grow the economy ...