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Essay Available:
Pages:
5 pages/≈1375 words
Sources:
7 Sources
Style:
APA
Subject:
Communications & Media
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 26.73
Topic:

Communication Campaign: Addressing Media Illiteracy

Research Paper Instructions:

Your assignment should contain the following: (a) title page, (b) body, and (c) reference list. The body should have the following sections:
Introduction: Describe the problem that your communication campaign is trying to help solve.  In addition, explain the importance of your campaign topic. Identify and describe the mission of a possible sponsor for your persuasive campaign, a potential target audience, what outcome the campaign seeks and how the outcome advances the mission of the sponsor. Include a roadmap (thesis) that previews the rest of the paper.
Target audience: Identify no more than 1 target audience. Analyze and describe the characteristics, demographics, psychographics, etc., as well as, commonalities, diversities, equities, inequities, and any inclusionary information of your target audience. Justify your decision with theory or research.
Attitudes and behavior: Present no more than 2 attitudes and no more than 1 behavior specific to your intended audience and sponsor. Justify your decisions with theory or research. 
Setting and Channels: Specify no more than 2 different settings (contexts). Define the channels to be used in the execution of your campaign and categorize these channels as interpersonal, group, or mass communication channels.  Analysis should consider any necessary inclusionary and access aspects of the campaign. Justify your decisions with theory or research.
The reference list should identify at least 3 primary research sources found on your own. Try to have at least one each for your target audience, attitudes and behavior, and setting sections.
Follow APA style. Your paper should be no more than 5 pages double-spaced (not including the title page and reference list).

Research Paper Sample Content Preview:


Rectify The Language Campaign
Student's Name
College/University
Course
Professor's Name
Due Date
Introduction
Media illiteracy, a persistent issue in the digital age, has hindered informed civic engagement and critical thinking. Media literacy is paramount in today's interconnected world as it equips individuals with the skills to navigate the intricate media landscape effectively. The potential sponsor, the Media Education Foundation, seeks to empower citizens to engage thoughtfully in a digital society. The sponsor's mission is to "inspire critical thinking about the social, political, and cultural impact of American mass media" (Media Education Foundation, 2023). This mission has been informed by values tailored to transform contemporary realities that threaten to undermine the very future of the globe and human civilization. The Media Education Foundation champions different campaigns, including funding films tailored to address the impact of pornography, pop-cultural sexism, and misogyny, among other complicated and pressing issues in the contemporary world. The goal is to foster behavioral and mindset change in young adults concerning how these issues are portrayed in mainstream media (Media Education Foundation, 2023).
The diverse target audience, spanning different age groups, recognizes the importance of media literacy but may possess varying proficiency levels. Lack of authenticity in current media outlets and news is attributed to reduced interest in news coverage and falling levels of trust in media outlets (UK Parliament, 2023). The campaign aims to enhance media literacy among this audience, equipping them with the critical skills needed to assess media content and participate constructively in online discourse. The objective aligns seamlessly with the sponsor's mission, which includes forging a path toward responsible, informed, and engaged media consumers (Media Education Foundation, 2023). Once the young adults develop critical thinking skills to evaluate media content and constructively engage in online discourses, the sponsor's mission would be achieved based on the social, cultural, and political transformation the community would witness due to such reforms. A society guided by accurate and reputable information sources is more inclusive and feasibly positioned to achieve higher tolerance levels. The thesis statement for this essay is that young adults aged 18 to 30 can be empowered to become media-literate individuals who can discern reliable sources from misinformation, fostering responsible media consumption and critical thinking within the realm of communications and media.
Target Audience
The selected target audience for this campaign in the field of communications and media comprises a diverse cohort of young adults ranging from

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