Marketing and the Health Care System

Marketing and the Health Care System
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Institution

Marketing and the Health Care System
Just like any other product and service venture, the health care sector has become very competitive in terms of service delivery and customer satisfaction. As opposed to traditional marketing trends, brand names alone no longer guarantee sales or high traffic in terms of consumers. It is evident that the customer today is more inclined towards products and services that appear cheaper and affordable to them. In that sense, ensuring a competitive edge in the health care industry revolve around the provision of affordable services, which are of high quality. Moreover, integration of modern technology in health care delivery systems helps greatly in improving the quality of services offered to the customers. It is because of such shifting factors in the health care sector that led Medicort Care Center to streamline its operations and come up with an effective marketing strategy. Being an outpatient based center, Medicort Care Center has managed to maintain a satisfactory number of customers because of a well-tailored marketing strategy. This has been through use of brochures together with the integration of both traditional and online marketing options (Mohan & Naik, 2006). Through this initiative, Medicort has remained to be the first choice to the consumers.
In a move tailored at determine and understand the utilization of its products and services by consumers, Medicort7 Care Center initiated an assessment program. In that sense, the concerned management consulted Business plans of other health care providers that had undergone the similar issue (Shalowitz, Stevens & Kotler, 2013). This enabled the health care provider come up with patient satisfactory surveys. In order to collect accurate data, patients were required to fill in surveys at the end of their medication on whether the services they received were up to their expectation. To a...