Essay Available:
Pages:
21 pages/≈5775 words
Sources:
15 Sources
Style:
APA
Subject:
Literature & Language
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 90.72
Topic:
Professionalism in UAE Companies Public Relations
Research Paper Instructions:
Requirements of the personal project
Choosing an academic research topic
Reviewing existing literature/knowledge
Designing a research methodology
Reporting findings, conclusions and recommendations
Producing a professional project
Next steps
…investigates, explains, critiques, extends a chosen area of public relations theory and/or practice
…demonstrates strong links between theory
and practice
and practice
What have you enjoyed or found challenging to study?
Which authors/theories most interest you?
What issues are you facing at work?
What’s in the news?
Where would you like to develop your career?
What’s going on in PR at present?
What interests you about the topic?
What areas of theory does it consider?
What isn’t already known?
How would you undertake relevant research?
What problems could you face?
Can you make a contribution to body of knowledge?
Can you build on existing knowledge?
Can you look at something in a new way?
Can you fill a current gap in understanding?
Can you apply a new case study?
Can you link different ideas?
What can you achieve in the time available?
What can you achieve in 6,000 words?
What literature can you access?
What methods of research can you undertake?
What skills/knowledge do you need to gain?
What could prevent you getting a good mark?
What does a literature review involve?
Wide ranging reading of existing body of knowledge
Depth of understanding of chosen topic area
Comparison of relevant concepts
Consideration of relevant theories, models, ideas
Analysis of previous studies
Investigation of areas of debate
Reflection on unanswered questions
Linkage between academic and practitioner perspectives
What does not belong in a literature review?
Your personal opinion – apart from through reflection
Examples from practice
“He said… she said…” narrative
Description of theories and concepts
Poor quality sources
(Wikipedia, promotional opinion, dodgy surveys…)
(Wikipedia, promotional opinion, dodgy surveys…)
One-sided, subjective, biased opinions
Research Paper Sample Content Preview:
Professionalism in UAE Companies Public Relations
Name
Institution
Instructor
Task
Date due
Professionalism in UAE Companies' Public Relations
Introduction
To fully understand the application of professionalism in public relations in our institutions, it is very important to first understand the theoretical origins and the development of the concept, the institutional policies that have guided its implementation, and how public relation has being put in practice.
Professionalism in Public Relations has being accurately aligned with changes in consumer's interest that affect both preference and cultural trends in a business (Hunt, 2005). However, since this study tends to focus on the efforts that have promoted good professionalism in higher learning institutions that promote good public relation, there are a number of changes that has resulted such that in today's world people are less responsive to professional pressures, mostly in advertising (Duncan, 2002). Companies, Institutions, and Firms have sought out various trends of promoting their goods and services. This is where the concept of Public Relations comes in.
For this reason, I begin this chapter by discussing definition of public relation. This shall be followed by discussion on the public relation concept of professionalism, followed by a section on how it has evolved through ethical concerns and theories. The corporate social responsibilities under the principle shall also be discussed. The concept of social interaction and personal perceptions of UAE companies shall be discussed.
In order to delve deeper into intricacies of profession in the boardroom of UAE companies, I shall then discuss further insights into the concepts of Public Relation theories as it has evolved from relevant social theories. This shall be followed by a section on theoretical framework of professionalism in public relation wherein I shall extensively discuss Public Relations education and professionalism to provide a foundation for understanding and investigating whether PR is seen in the boardroom of UAE companies. Finally, I shall describe professionalism policies that have influenced the introduction of public relation in university sector and identify the barriers to adopting “excellent†public relation based on research questions followed by the conclusion of the review.
Public Relation (PR)
Due to stiff competition of organizations, the distance between public relations (PR) has greatly widened (Moloney, 2005). Factors such as economical, political, social, and technological changes has gradually shaped and reshaped organizational activities. Consequently, these changes have found a lot of reflection in public relation. According to Wakefield & Cottone (1986) Public Relations education in university sectors should be planned carefully so that graduate will be ready to meet the needs of changing public relation demands.
Fro...
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