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Essay Available:
Pages:
5 pages/≈1375 words
Sources:
8 Sources
Style:
APA
Subject:
Management
Type:
Research Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 29.16
Topic:

Concept, Influence, Attributes, and Overview of Samsung’s Reputation

Research Paper Instructions:

The starting point of any recruitment is Employer Branding.

This research assignment will examine the concepts of employer branding, what it is and why it is important. The research essay paper must thoroughly answer the following:

1. An explanation of employer branding, and why it is important in recruitment.

2. An examination of the attributes associated with employer branding. Identify the attributes most associated with employer branding. A minimum of 10 attributes must be identified.

3. For each of the 10 attributes, explain how it is used to promote the employer brand.

4. Of the 10 attributes identified in point 2, rank them in order of importance from the perspective of a candidate. For the attributes that the paper ranks as 1st, 2nd, and 3rd, provide an explanation as to why a candidate feels these attributes are the top three.

5. Select a company of your choice and use the 10 attributes selected in point 1. For the selected company, explain the how the company demonstrates each of the 10 attributes for employer branding. Diagrams, tables, and charts are encouraged to support your answer.

6. For the selected company in point 5, what three recommendations would you make to improve their employer brand through changes to its attributes. How will your three recommendations improve the connection between the employer brand and candidate perception?

Requirements:

1. This must be written as a research essay paper. Use APA 7th edition format.

This is an individual assignment.

2. Must have an introduction and a conclusion. Ensure the introduction has all the key points for a strong introduction. Please review this link for an example of a strong introduction.

3. Must have a conclusion.

4. No abstract or Table of Contents required.

5. The paper will be marked on the rubrics shown below. Ensure your paper follows the rubrics.

6. The paper should not exceed 2,000 words (not including the title page or reference page). There is no minimum word count. The key is whether the paper thoroughly answers the questions above. Precise and concise writing is recommended.

7. A minimum 3 academic references via the UCW library and 4 non-academic references (minimum total 7). Sites such as Panmore, UKEsssay, Scribble, Coursehero, Chegg, and Wikipedia will not be allowed. Use of other student’s paper from any other institution as a reference will not be accepted. Links must be provided for all digitally accessed documents. The links and reference information must access the page being referenced otherwise it will not count as a site used.

8. A well written paper is one where the paper teaches the reader about the topic. Do not assume that the reader understands your topic or will fill in the blanks of information.

Research Paper Sample Content Preview:

Employer Branding – Concept, Influence, Attributes, and Overview of Samsung’s Reputation
Author’s Name
The Institutional Affiliation
Course Number and Name
Instructor Name
Assignment Due Date
Introduction
The recruitment practices are optimized today due to advancements in information, communication, and technology (ICT). Companies approach talents with their employer benefits, unique selling propositions (USPs), and branding attributes. Besides, the human capital emerging in Generation Z is least likely to serve traditional employers with minimal flexibility, high power distance, and a weak employer reputation (Rzemieniak & Wawer, 2021). Companies aim to strengthen their employer-branding portfolio to create a distinction in the labor market and acquire key talents to overcome skill gaps. This report aims to discuss, investigate, and analyze the role of employer branding in the modern epoch. The report will discuss employer branding, its importance in recruitment practices, integral attributes, and practical implications in Samsung Group (Samsung). The examination will conclude by recommending that Samsung overcome performance gaps in existing employer branding to strengthen in the upcoming fiscal period.
Discussion
Concept and Importance in Recruitment
Over the years, academic literature explained employer branding through different concepts. According to Keppeler and Papenfuß (2020), employer branding is communication between existing employees and potential talents of a company. The existing employees discuss different attributes, such as diversity, networking, and related aesthetics, to persuade decisions during recruitment. Simultaneously, Kupper, Klein, and Volckner (2021) argued that employer branding is a set of attributes offered by a company to attract, retain, and motivate talents. Employers would offer distinct benefits and values to employees, strengthening the professional relationship by influencing the emotional behaviors towards the organization in the long run.
Employer branding significantly influences organizations during recruitment processes—the concept positions companies as potential choices from a talent’s perspective during acquisition. Besides, companies with strong employer branding and a healthy reputation are more likely to gain mass access to the talent pool against minimal investments in the recruitment process. The company could reduce cost per recruitment, which generates financial value in the business model. Lastly, perceptions developed among talents through employer branding allow businesses to acquire the best talents at competitive market rates. The influence is essential to increase the financial viability of the recruitment process (Bharadwaj, Khan & Yameen, 2021).
Identifying Employer Branding Attributes
The dynamic workforce in the modern era is keen to identify and measure the attributes of employer branding possessed by a company. Some fundamental attributes of employer branding are:
* Competitive remuneration
* Equal employment opportunities (EEO)
* Workplace culture
* Training and development
* Workplace integrity
* Work-Life balance
* Networking
* Leadership
* Diversity ...
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