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Essay Available:
Pages:
9 pages/≈2475 words
Sources:
15 Sources
Style:
Harvard
Subject:
Management
Type:
Research Paper
Language:
English (U.K.)
Document:
MS Word
Date:
Total cost:
$ 46.66
Topic:

Operations and Quality Management Issues: Bentley Motors

Research Paper Instructions:

Operation and quality management issues Bentley or Mercedes - Benz (your choice)
Harvard referencing

Assessment Task

The purpose of this summative assessment is to assess your written skills in both an academic and business context. It will also provide you with the opportunity to demonstrate relevant professional skills that employers will expect to see from potential employees.

You are required to produce an individual report, based on the framework you developed as Formative 2 Task, to analyze a current operations and quality management issue facing an organization/company using your knowledge and understanding of operations and quality management processes, tools and techniques and suggest improvement options that are relevant and appropriate to the evidence presented with a recommendation on how the issue should be addressed.

Research Paper Sample Content Preview:


Operations and Quality Management Issues: Bentley Motors
By (Student’s Name)
Institution Affiliation
Course and Section Number
Instructor’s Name
Date of Submission
Operations and Quality Management Issues: Bentley Motors
Introduction
Background Information Automotive Industry
The automotive industry is a vast sector that covers the aspects of design, development, marketing, and manufacturing of motor vehicles. The sector has a significant influence on the global economy considering the technological advancements and use of transport systems in the world. The industry dates back to the 19th century with the invention of the automobile by pioneers such as Benz, Henry Ford, and Karl. The pioneers immensely played a part in mass production, affordability, and accessibility through inventions (Binder and Ben Rae, 2023). The industry has a wide global reach that manufactures, supplies, and markets in many continents with the largest automotive hubs based in North America, Asia – the Pacific, and Europe. Additionally, the industry’s competitive landscape comprises many small and large manufacturers with big players such as Toyota, Volkswagen Group, Ford, BMW, and General Motors having bigger market shares.
The industry is regulated through environmental policies such as emissions, safety standards, and fuel efficiency. Consumer trends and tastes play a key role in the innovation and production of the cars while the manufacturers will need to consider environmentally sustainable strategies (Binder and Ben Rae, 2023). However, currently, the adoption of electric vehicles and autonomous driving technologies is significantly influencing the industry.
Background Information on Bentley Motors
Bentley Motors Limited is a British company incorporated by the Volkswagen Group in 1998 as a subsidiary for manufacturing luxurious automobiles. The founder W.O. Bentley founded the company in 1919 in Cricklewood, North London, and focused on producing high-performing cars that were preferred for racing. In the 1920s Bentley cars had a remarkable reputation for winning the 24 hours of Le Mans race which made people choose the car for durability, speed, and performance. Unfortunately, Bentley Motors started having financial challenges around 1931 which contributed to its receivership and operated under the Rolls-Royce brand for 

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