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Communications & Media
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Research Proposal
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Primary source analysis and annotated secondary source

Research Proposal Instructions:

 

This is the second in a series of three linked assignments for this course. It will consist of two versions of a research question, two 300-word primary source analyses (the primary source from assignment 1 and a primary source you have found elsewhere), and a 250-word summary of a peer-reviewed secondary source.

CMST 3HC3 Primary Source Analysis Worksheet: Newspaper and Magazine Articles

 

Use these boxes to record your observations about the source itself, to make connections to other sources and the document’s context, and to note any questions that arise. You will use these notes as a basis for your analysis of the primary source (newspaper or magazine article) for Assignment 2—but you will not submit it. As you work through the questions, you will probably find that description, interpretation, and evaluation overlap somewhat. This is okay; these approaches are not completely separate. Also, keep in mind that you don’t have to respond to every question: not all of them will apply to your chosen source, and some may be more salient than others.

 

Queries

Observations/Answers/Reflections

Connections to other sources, notes on context, questions

Descriptive Questions

 

 

Text

What is the “genre” of your chosen article (e.g., op-ed, commentary, news report, decorating/etiquette advice, etc.)?

Is the text written in first person (singular or plural), second person, or third person? What tone does the text take (authoritative, friendly, scolding, colloquial, etc.)? What kind of language does it use (formal/informal, requiring advanced or basic reading skills)?

What does the text do? (explain, tell a story, educate, persuade, etc.)

 

 

Author

Is the article signed?

Is there any biographical information, credentials (e.g., staff writer, degrees), etc. given for the author?

 

 

Audience

When was the document published?

Where was it published? What was the readership of the publication?

What sort of audience do you think the article addresses?

 

 

Layout and Visual Impact

Where in the publication does the article appear? Where on the page(s)?

Are there any images accompanying the article? If so, what is the relation between text and image? What styles of images are used? (realistic? Photographs? Drawings? Paintings?) What do they depict?

If applicable, what other articles, ads, etc. appear on the same page(s) as your chosen article?

How would you describe the layout on the page overall? (e.g., cramped, symmetrical, etc.)

What fonts are used?

What messages do the layout, fonts, and stylistic elements convey?

 

 

 

 

Interpretive questions

 

 

Purpose

What are the main ideas that the article conveys to readers?

What is the article trying to get readers to think or do? Do you think it does so effectively? Why or why not?

 

 

Tone and Language

What feelings do you think the article is trying to evoke from the audience?

What does the style of writing reveal about the author and/or audience?

Any period-specific words we need to be careful about?

 

 

Point of View

What values, social hierarchies, and/or normative ideas does the article promote—or take for granted?

Do any aspects of the article strike you as being an exaggeration or a misrepresentation of social reality (or even as an idealized or aspirational idea of it)? What does it leave unspoken/unrepresented?

 

 

Evaluative questions

 

 

Significance

How does this article relate to the first document that you analyzed?

How does the article relate to the social and cultural context of the time when it was published?

What insights does this document offer about the period, media/social history, and your research question?

What questions can this source not help you answer?

How does this article relate to the secondary sources you have consulted?

 

 

 

HISTORY OF COMMUNICATION

CMST 3HC3

WINTER 2020

Assignment 2: Primary source analysis and annotated secondary source 

 

Description from the Syllabus

Assignment 2: Primary source analysis and annotated secondary source (10% of final grade)

This is the second in a series of three linked assignments for this course. It will consist of two versions of a research question, two 300-word primary source analyses (the primary source from assignment 1 and a primary source you have found elsewhere), and a 250-word summary of a peer-reviewed secondary source. The new primary source and secondary source should relate directly to your historical research question. You should begin with a restatement of your research question from Assignment 1 and end with a revised version of the research question, reflecting what you learned in finding, analyzing, and reading your sources. Provide bibliographic citations following the Chicago Manual of Style for each source. We will cover how to find relevant primary sources and access high quality peer-reviewed research in lecture and tutorial. For more information on this assignment, please see the guidelines on Avenue. Electronic submission due to Avenue Dropbox by noon on Friday, 28 February; a hard copy of the assignment with a printout of the rubric attached is due at the start of your tutorial during the week of 2 March.

 

Objectives

The aim of this assignment is for you to develop your critical thinking and research skills by a) continuing to develop a good historical research question based on historical evidence; b) finding, analyzing, and interpreting primary sources that can give you insight into your question; and c) finding a relevant, high quality secondary source that can give you further historical insight into your question. You will also develop your reading comprehension and synthesis skills by writing brief, high quality summaries/analyses of your primary and secondary sources.

 

Instructions

Part I: Restate your research question

In this section, you should reproduce your research question from Assignment 1, Part II. Please also include the name of your chosen document group.

 

Part II: Finding and analysing primary sources

In this section, you will use the primary source analysis skills that you explored in assignment 1 and in tutorial.

  1. 1.      Following the guidelines in the Finding Primary Sources document (on Avenue), find a newspaper or magazine article that, together with the primary document you chose for Assignment 1, will help you answer your research question. 
  2. 2.      Conduct an initial analysis of your second primary source, using the “CMST 3HC3 Primary Source Analysis Worksheet: Newspaper and Magazine Articles” available on Avenue. 
  3. Provide BIBLIOGRAPHIC citations for both your primary sources, according to the Chicago Manual of Style.
  4. 4.      Write a 300-word analysis for the document. Your analysis should identify the title, artist/author, dates, locations, and (if possible) the probable audience. It should also address the following questions: 
  • What was the historical, social, and/or cultural context for the document?
  • What purpose did the document serve, and what points of view did it convey? How did it convey these goals and ideas through imagery, text, and tone?
  • How can the source help you answer your research question? What is its significance?

You may draw on your secondary source to address questions of context or significance. If you directly reference your secondary sources (or course readings), then you should use a proper Chicago Style footnote or endnote to indicate this. (These citations will not count toward your word count.)

  1. 5.      Write a 300-word analysis for the article. Your analysis should identify the author, publication date and location, and probable audience for the article. It should also address the following questions:
  • What was the historical, social, and/or cultural context for the article?
  • What purpose did the article serve, and what points of view did it convey? How did it convey these goals and ideas through text, tone, and (if applicable) imagery?
  • How can the source help you answer your research question? What is its significance?

You may draw on your secondary source to address questions of context or significance. If you directly reference your secondary sources (or course readings), then you should use a proper Chicago Style footnote or endnote to indicate this—or a Chicago Style in-text citation. (These citations will not count toward your word count.)

 

Part III: Finding a relevant peer-reviewed secondary source

In this section, you will use the secondary source research skills we explored in lecture and tutorial.

  1. 1.      Following the guidelines in the Finding Peer-Reviewed Secondary Sources document (on Avenue), find an academic journal article or book chapter that, together with your two primary sources, will help you answer your research question.
  2. 2.      Provide a BIBLIOGRAPHIC citation for your source, according to the Chicago Manual of Style.
  3. 3.      Read the article or book chapter, not just the abstract or whatever pages you can find online. Write a summary of the article or book chapter (250 words). Copying or paraphrasing the existing abstract is not acceptable. The summary should indicate the scope and topic of the article/book chapter, its sources and methodologies, and its main arguments. It should also briefly indicate how the article/book chapter relates to your historical research question. Your summary should mostly be in your own words and make sparing use of direct quotations from the article (aim for 40 or fewer words of direct quotation).
  4. Any direct quotation of 3 or more words should be indicated with quotation marks. If you quote a sentence or phrase(s) but change or leave out a word or two, you should indicate what you have done in the following manner:

“Between 1948 and 1955, television was installed in nearly two-thirds of the nation’s homes, and the basic mechanisms the network oligopoly were set in motion” (Spigel 1992, 1).

becomes

 “Between 1948 and 1955, television was installed in nearly two-thirds of [U.S.] homes, and… the network oligopoly w[as] set in motion” (Spigel 1992, 1).

Failing to accurately indicate direct quotations is a form of academic dishonesty.

 

Part IV: Restate or revise your research question

  1. Reflect upon what you have learned from the two primary sources that you found and analyzed, as well as the secondary source that you found, read, and summarized.
  2. Has what you learned changed your thinking about your question? If so, revise it to reflect the change in your thinking. If not, restate your question.
  3. In 1-3 sentences (60–100 words), explain your decision to revise or restate your research question.

 

Hints

  1. One of the biggest challenges of this assignment for many students will be staying within the word count. Don’t go over: not only will you lose points, but you will lose a crucial opportunity to hone your prose and focus upon the most salient points in the analysis.
  2. Give yourself plenty of time to find, examine, and think about your sources.
  3. Analyze your second primary source using the relevant worksheet, and then put it away for a day or so. When you come back to the worksheet and begin to outline and write up your analysis, you will have a fresh perspective and some critical distance, which will help you in identifying the most salient themes.
  4. Keep in mind that your research question should help you focus your primary source analysis.
  5. Writing an excellent analysis takes time, especially given the 300-word limit. If you have conducted a thorough examination of your primary source, you will probably have plenty you want to say. Carefully outlining your analysis, thinking about your research question, and then giving yourself plenty of time to revise and cut will help you stay within the word count.
  6. Writing an excellent summary takes time. You will need to read your source carefully and take notes. Part of what takes the time is that you are not just assembling a series of quotations but that you are paraphrasing the author’s arguments. Paraphrasing involves summary, interpretation, and clarification. It demonstrates more advanced critical reading and thinking skills than does simply assembling a series of quotations.
  7. When taking notes, be careful to keep track of what is a direct quotation and what you are putting in your own words. This will mean that you will be accurate in your use of quotation marks when you paraphrase.
  8. Read your analyses and summary aloud to yourself. This is a good way to catch silly mistakes and infelicitous turns of phrase.

 

Evaluation: This assignment is worth 10% of the final course mark. Here is the breakdown for evaluation (out of 100%):

5%      Assembly and formatting

  • Are name, student number, course number, tutorial section, and TA name in upper right hand corner?
  • Are all of the required elements included in the following order: part I (reproduction of research question, name of document group), part II (primary sources: 1st bibliographic entry, 1st 300-word analysis, 2nd bibliographic entry, 2nd 300-word analysis), part III (secondary source: bibliographic entry, 250-word summary), and part IV (revision or restatement of research question, 1-3 sentence explanation for revision or restatement of research question)
  • Is the assignment formatted in double-spaced, 12-point Times New Roman font, left justified, 1-inch margins? Do the bibliographic entries use hanging indents?
  • Is a printout of the rubric attached securely to the back of the hard copy submission? (Please take care of this before you come to class: staplers or paperclips will NOT be available in tutorials.) (NOTE: please do not submit a copy of the rubric electronically)
  • Is the electronic submission in Word or PDF format? Has it been submitted without the rubric?

15% Spelling, grammar, and quality of prose

  • Do the part II analyses, part III summary, and part IV explanation use proper spelling and punctuation?
  • Do the part II analyses, part III summary, and part IV explanation use proper grammar, including no run-on sentences or sentence fragments?
  • Is the prose clear and easy to understand? Does it avoid wordiness, awkward phrases, and other barriers to comprehensibility?
  • Are both analyses, the summary, and the explanation the correct length?

10% Citations

  • Do the citations for all sources follow Chicago Manual of Style guidelines for bibliographic citations?
  • Do citations of other sources within the analyses and summary follow Chicago Manual of Style guidelines for footnotes or endnotes—or for in-text citations?

Part II

20% Primary source 1 (document): Content

  • Does the analysis identify the title, artist/author, dates, locations, and (if possible) the probable audience?
  • Does the analysis explain relevant aspects of the historical, social, and/or cultural context for the document?
  • Does the analysis identify what purpose the document served and the points of view it conveyed? Does it explain how these goals were conveyed through the document’s imagery, text, and tone?
  • Does the analysis explain how the source can help answer the research question? Does it discuss what is significant about the source?
  • If relevant, does the analysis reference appropriate secondary sources?

20% Primary source 2 (newspaper or magazine article): Content (Note: To receive credit, this primary source must meet the criteria explained in “Finding Primary Sources.” If it is not, it will receive zero credit.)

  • Does the analysis identify the author, publication date and location, and probable audience for the article?
  • Does the analysis explain relevant aspects of the historical, social, and/or cultural context for the article?
  • Does the analysis identify what purpose the article served and the points of view it conveyed? Does it explain how these goals were conveyed through the article’s text, tone, and (if applicable) imagery?
  • Does the analysis explain how the source can help answer the research question? Does it discuss what is significant about the source?
  • If relevant, does the analysis reference appropriate secondary sources?

Part III (Note: To receive credit, a secondary source must meet the criteria explained in “Finding Peer-Reviewed Secondary Sources.” If it is not, it will receive zero credit.)

20% Secondary source: Content

  • Does the summary specify the scope and topic of the secondary source?
  • Does the summary indicate what sources and methodologies the author uses?
  • Does the summary specify the main arguments of the secondary source?
  • Does the summary indicate how the article relates to the research question?
  • Does the summary use 40 or fewer words of direct quotation? Does it make effective use of paraphrasing?
  • Are all direct quotations from the source of 3 or more words indicated with quotation marks?

Part IV

10% Restatement/revision of research question and explanation

  • If revised, does the new research question fulfil the criteria of being clear, focused, appropriately complex, and responsive to the chosen primary and secondary sources?
  • Does the explanation clearly justify the choice of whether to revise or restate the research question from Part I?
  • Does the explanation (briefly) make a connection between the restated or revised research question and the two primary sources that are summarized?
  • Does the explanation (briefly) make a connection between the restated or revised research question and the secondary source that is summarized?

 

 

 

Part II: Selected collection: CBC News In-Depth: SARS

Bibliography

Ali, Amina and Youngalil, Rachelle. “In-depth: SARS Research.” Last modified August 14, 2003. https://www.cbc.ca/news2/background/sars/research.html.

The document was published by CBC News Online about researching the characteristics of SARS in August 14, 2004, including isolation, culturing, and sequencing as well as the possible modes for transmission of the SARS. Additionally, the document presented possible theories about the outbreak of SARS to different countries and the possible origin of the virus.

 

Research question: How did poor communications of public health officials of Toronto, Canada to inform the citizens about proper preventative and quarantine procedures increased psychological distress, such as anxiety and depression, as well as the increased transmission rate of SARS from person to person?

Canada was one of the countries with the highest deaths due to the outbreak of SARS. Since the global epidemic was a new concept in the minds of the people in 2003, the news that SARS had penetrated the country increased fear, anxiety, and misinterpretations, which can lead to mass hysteria. Additionally, people might over react if the proper guidelines are not communicated properly, such as the people would feel the need to go to medical facilities and might unknowingly acquire the disease outside due to the high demands for health care service.       

 

Part I:

CMST 3HC3 Primary Source Analysis Worksheet

 

Queries

Observations/Answers/Reflections

Connections to other sources, notes on context, questions

 

Descriptive Questions

 

 

Audience

When was the document published?

Where was it published?

What was the readership of the publication?

What sort of audience do you think the document addresses?

-          August 14,2003

-          CBC News Online

-          Mostly citizens of Canada

-          Those who are concerned about the characteristics and transmission of SARS.

 

Layout and Visual Impact

What is the relation between text and image?

How would you describe the layout overall? (e.g., cramped, symmetrical, etc.)

What styles of images are used? (realistic? Photographs? Drawings? Paintings?)

What fonts are used?

Are there any logos?

-          The image is small, and the text overpowers the visuals.

-          The text is cramped.

-          They used photographs.

-          They mostly used san-serif fonts for increased readability.

-          The CBC news logo is present.

 

Imagery

What people are depicted? (how are they dressed? What are their expressions? What can you tell about their age, race, gender, social class, etc.?)

What objects are depicted?

What activities are depicted?

What settings are depicted?

Is symbolism used? What is being symbolized, and how?

-          Mostly doctors

-          Identifying the disease and recreating the symptoms to eventually find a cure against the virus.

-          The setting is a laboratory

-          Medical personnel with surgical masks

 

Text

How does the text describe the image?

How does it describe the people, activities, settings, and/or objects depicted in the imagery?

What does the copy do? (tell a story, educate, persuade, etc.)

What tone does the copy take? (flowery, friendly, scolding, colloquial, etc.)

-          The text clearly describes the image about the identification and characterization

-          The text completely presented an imagery showing the persistence of the medical community to evaluating SARS and finding a cure.

-          The copy tries to educate the people.

-          It has multiple medical jargons that is hard for ordinary citizens to understand.

 

 

 

Interpretive questions

 

 

Purpose

What is the document promoting?

Does the document try to position its purpose in relation to others? How?

What is the document trying to persuade the reader to do?

-          Factual knowledge to the public that scientists have learned about SARS thus far and outlining the questions related to the pathogen that are yet to be answered by the scientific community

-          Others via the use of specifically engineered tone and language

-          Trying to persuade the rest of the research community to look at the ramifications of the virus described in the article such that the global community could react more appropriately when the next epidemic outbreak occurs.

 

Tone and Language

What feelings do you think the document is trying to evoke from the audience?

What kind of people does the document associate with its purpose?

Class v. Mass appeal: does the document reach out to “ordinary” people or only to the elite?

Is this an aspirational document? (e.g., is it appealing to the audience’s hopes for a better [wealthier, more sophisticated, happier] life)?

Any period-specific words we need to be careful about?

-          The author is attempting to lecture the audience about the true nature of the disease as the tone of the document is sophisticated and informative, however easy to follow.

-          Scientists and medical researchers are frequently addressed in this article.

-          This document is intended to reach out to the ordinary people as it used plain words to describe the nature of the disease and what scientists know and not know about the disease.

-          Coronavirus is the name of a class of virus, in this case it is referring to SARS back in 2003, not the novel coronavirus first reported in December 2019.   

 

Point of View

What values, social hierarchies, and/or normative ideas does the document promote?

How is the document connected to these values?

Does any aspect of the document strike you as being an exaggeration or a misrepresentation of its claims or of social reality?

What does it leave unspoken/unrepresented?

-          promote an objective view to look at the virus, while attempting to separate the facts and knowledge from political and commercial biases

-          Avoided associating facts with political views or commercial products.

-          Discovery date of the vaccine struck me as over exaggerated. Lack of evidence to back up claim.

-          The information disclosed in this article will become handy when similar disease outbreak happens in the future.

 

 

Evaluative questions

 

 

Significance

How does this document compare with others in your chosen collection?

How does the document relate to the social and cultural context of the time when it was published?

What insights does this document offer about the period, media/social history, and your research question?

What questions can this source not help you answer?

How does this document relate to the secondary sources you have read?

 

-          From objective view, it informed the audience about SARS and virology in a scientific way.

-          To calm the audience when there is not enough information about the novel disease.

-          The lack of research information about SARS at the time

-          How could Novel epidemics such as SARS cause public panic and increased psychological distress

-          The lack of in-depth information and proper guidelines caused fear through media

 

 

 

 

 

 

 

Research Proposal Sample Content Preview:
Name:
Student Number:
Course Number:
Tutorial Section:
Tutor:
Part 1
How did poor communications of public health officials of Toronto, Canada to inform the citizens about proper preventative and quarantine procedures increase psychological distress such as anxiety and depression, as well as the increased transmission rate of SARS from person to person?
The document type is a news article published on CNS News Online
Part 2
Ali, Amina, and Younglai, Rachelle. “In-depth: SARS Research.” Last modified August 14, 2003. /news2/background/sars/research.html.
The article 'In-depth: SARS Research' was authored by Amina Ali and Rachelle Younglai and published online in August 2003 on the CB website. The accurate detailing in the article indicates that it is an informative piece directed towards educating the public on the nature of the SARS virus. The numerous references to different scientist groups on their progress on the virus also show that its audience consists of medical personnel involved in finding a cure for the virus.
The article was published during the realization of the severe acute respiratory syndrome (SARS) in 2003 as a global pandemic. It is set during the period of rigorous medical research for a cure providing the results on the isolation, culturing, tests, sequencing, and transmission of the virus. It is set one month after its declaration as a health crisis but before conclusive results on the nature of the virus. The article assumes an informative tone derived from the sequential arrangement of the subtopics (each conveying a single stage in medical research), mainly relying on plain textual representation to convey the ideas.
The article's main objective is to show how transparency in presenting the research outcomes of a new pathogen leads to a manageable contention of the virus, protecting both the public and aiding medical professions to take the necessary steps in finding the cure. It was published one month after the discovery of the virus showing the period taken to identify its nature. The significance of the article is to show that collaborative communication about the progress of research from all involved parties ensures the provision of conclusive evidence about fighting the virus[Booth, Christopher and Stewart, Thomas (2003) Communication in the Toronto critical care community: important lessons learned during SARS. Critical Care, 7(6). Pp. 405-406. DOI: 10.1186/cc2389]
Kalaichandran, Amitha. Uncertainty in a time of Coronavirus: Here’s is why communicating public health risk during an epidemic is so challenging. Scientific American. February 26, 2020. Retrieved from https://blogs.scientificamerican.com/observations/uncertainty-in-a-time-of-coronavirus/
This article” Uncertainty in a time of Coronavirus: Here’s is why communicating public health risk during an epidemic is so challenging” was published on the Scientific American and authored by Amitha Kalaichandran. It is mainly directed towards the general public, informing them about the dangers of relying on the information given by governments and health organizations regarding pandemic crises. It is also addressed to health organizations like the CDC and WHO to remind them of their...
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