Wine, Beer Food Festival (Culinary And Cultural Events)

Wine beer food festival (culinary and cultural event) about trends in culinary tourism research panelNameCourseDate Topic: Trends in culinary tourism research panel Role: wine, beer food festival (culinary and cultural events)  Transition:  Promotion of culinary tourism in Canada is essential to raise awareness about the different food and wine specialties and unique tourism products. Point / argument: Better marketing, branding and offering unique experiences will improve cultural and culinary tourism, as more tourists seek different expenses. 
Reference/Citation/ Quote/ Statistic“Flare featured the Edmonton Fringe in an exposé on summer fun in Canadian cities and emphasized not the festival’s theatre, but rather its party atmosphere and proximity to a popular shopping district” (Batchelor, 2015).Speaker Notes   Influencing public perceptions about that festivals are worthwhile should be prioritized when promoting cultural and culinary events. The Edmonton International Fringe, which started in 1981 has grow and been associated with artistic performances and a beer carnival, but there is a need to rebrand to attract more visitors (Batchelor, 2015).  Even as art and design festivals integrating culinary tourism are few, broadening appeal would attract culinary tourists besides the artistic audience 
Reference/Citation/ Quote/ Statistic“The 2006 Travel Activities & Motivations Survey commissioned by Statistics Canada revealed a higher interest in cultural, outdoor and historical activities by food tourists when compared to their generic tourist counterparts”( Skift Team, & The Ontario Culinary Tourism Alliance, 2015).Speaker Notes  Food tourists are interested in cultural events including those who focus on the food experience and cultural tourism, which offer memorable experiences. Hence, marketing culinary products and cultural events makes Canada an ideal tourist destination. The Canadian Tourism Commission has promoted Canada to attract more visitors, but regional branding is necessary as regions and provinces have different products, events, cultural traditions and cuisines to offer. Alliances and strategic alliances among stakeholders at the local and regional level can help to promote the experience-based products to develop wine, beer and food festivals.
Reference/Citation/ Quote/ Statistic According to Statistics Canada as quoted by Dorozynski (2018), in 2016, international travelers $ 3.56 billion on foods and beverages out of 20 billion Speaker Notes  Tourism is big business, where food and drink even connects tourists to a place, and while there is no one national cuisine associated with Canada, there are various regional varieties as quoted by Dorozynski (2018).  There are efforts to focus on local experiences and authenticity, and this makes wine, beer food festival events and festivals ideal to promote tourism. Food and drinks is one way for visitors to experience the destinations, and focus on promoting refinery foods and drinks has resulted in increased activities from destination marketing agencies.
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