Use of Big Data Technology in the Analysis of the Film Avatar

MGT 458: Avatar Movie: Data Project
Objective:
Big data analysis can help entertainment business decision-makers to make a better decision by identifying realistic goals, increasing productivity, and improving customer services. In this research we will be using the film "Avatar: The Way of Water" as an example to analyze how big data technology is used in the analysis of film demographics, environmental factors, and technological factors.
Background:
Avatar is the world's first film that combines 3D and IMAX. A brief introduction to the film, as a sci-fi movie, tells the story that in the future, humans fly to the distant planet Pandora to mine resources. Post the screening of the movie in many countries and the overall success of it, the second part was published this year.
Among the production models of many TV programs, it later quickly developed into a business model of Hollywood movies. It was a high concept movie with a focus to stimulate audience sensory stimulation and shock with sufficient visual appeal along with combining it with sufficient commercial motives to maximize profits, and finally use a concise main plot to ensure that the largest number of viewers can easily understand the narrative of the film.
Thus, in this proposal for this case, we will be utilizing primary and secondary resources within our methodology to better understand the extent of its reach by taking into account demographic, environmental and technological factors.
Therefore, for this research proposal we have shared an insight into the market overview by highlighting the environmental, technological, competitive and economic factors alongside with the analysis of the data sources and data sets, where we focus on the big data analysis on the second part of the Avatar series.
Market Overview:
Environmental factors:
Demographics and attitudes: The demographics of the audience who watched the original "Avatar" were diverse, with a wide range of ages and genders represented. It is likely that the demographics for "Avatar: The Way of Water" will be similar, as the film is expected to attract a broad range of viewers. James Cameron specifically designed Avatar to appeal to all demographics, including adults, families, tech enthusiasts, youths, and in particular "hardcore: Science-fiction lovers"(Pollner, n.d). Avatar ultimately seeks to convey a good message to audiences despite its violent content and strong action scenes. Avatar 2 received a 12 certificate from the British Board of Film Classification (BBFC). In North America, PG-13 certification has already been granted (Harris, 2023). Avatar is performing well across all demos due to strong word-of-mouth and excellent audience ratings, as well as good viewership among Latino, Black, and Asian viewers, who account for more than half of all domestic audiences so far (Hughes, 2022). For the attitudes of the customers, Avatar will probably elicit a range of reactions among viewers. While some people might be impressed by the story's progression and the visual effects, others might not. Additionally, it will rely on the individual's choices and viewpoints regarding the first movie, "Avatar."
Technological factors:
The internet and data change: Although recent reviews hav...