BMW Commitment to Future Climate-Neutral Mobility Via Its Electric Vehicles

BMW COMMITMENT TO FUTURE CLIMATE-NEUTRAL MOBILITY VIA ITS ELECTRIC VEHICLES
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Table of Contents Introduction. 3 Part One: The Current Strategic Position. 4 Internal Position and External Change Drivers. 4 BMW PESTEL Analysis. 5 Political Factors. 5 Economic Factors. 5 Sociocultural Factors. 6 Technological Factors. 6 Environmental Factors. 6 Legal Factors. 7 Current Strategy, Mission, Vision, and Values. 8 Strategy suitability and acceptability. 10 Acceptability: Stakeholder and Environmental Responsibility. 12 Part Two: The Contemporary Environment 14 The People. 14 The Purpose. 16 The Planet 17 Part Three: Recommendations. 18 Overall Strategic Change Recommendation. 18 BMW TOWS Matrix. 19 Maxi-Maxi Strength-Opportunities: 19 Maxi-Mini Strength-Threats: 19 Mini-Maxi Weaknesses-Opportunities: 19 Mini-Weaknesses-Threats: 19 People-Based Recommendation. 22 Goal-oriented suggestions. 23 Planet-Based Advice. 24 Conclusion. 24 References. 26 Appendix. 30 SAFE Model for the TOWS. 30
Introduction
The global car industry is transforming towards sustainable, climate-neutral mobility. BMW, a legendary German automaker, has promised to lead this massive change toward electric vehicles (EVs). This essay examines BMW's strategy for climate-neutral electric vehicle transportation. It also provides guidelines for creating a new strategy prioritizing people, purpose, and the planet. Internal and external change drivers impact BMW, which is recognized for its outstanding automobile performance. The BMW i3 and i8 represent examples of the company's electric and hybrid car lineup. Externally, strict emissions laws and customer demand for eco-friendly transportation require a comprehensive redesign. Understanding BMW's strategic landscape is crucial to this evaluation. BMW also prioritizes sustainability, innovation, and customer happiness. These elements underpin the company's strategy and guide its future. BMW's technical and innovation strengths fit it well for EV technology. However, the organization must change to increase public acceptance of electric vehicles. This analysis will illuminate BMW's strategic landscape, enabling informed strategic recommendations.
Part One: The Current Strategic Position
Internal Position and External Change Drivers
BMW's electric mobility strategy relies on its internal solid position. Following worldwide trends, the company has carefully expanded its product portfolio to include electric and hybrid vehicles like the BMW i3 and i8 (Reshetko et al., 2020, p.5). BMW's electric vehicle lineup is popular with eco-conscious consumers. BMW's electric transportation pioneering efforts demonstrate its strategic shift. BMW's strategic orientation is based on its purpose, vision, and values, demonstrating its dedication to electric mobility. The BMW aim, Delivering Sheer Driving Pleasure, extends to electric vehicles to make every journey exciting. Table 1 summarizes BMW's purpose, vision, and values. These ideals emphasize sustainability, innovation, and customer satisfaction, vital to BMW's electric mobility strategy.
Table 1
BMW's mission, v...