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Essay Available:
Pages:
15 pages/β‰ˆ4125 words
Sources:
18 Sources
Style:
APA
Subject:
Communications & Media
Type:
Term Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 80.19
Topic:

Using Social and Digital Media: Le Labo

Term Paper Instructions:

This is the final project, the last assignment which is the digital story is the part of this final project, and I attach the objective&metric, the original version and the annotated version(with professor's notes), I revised it with the professor's notes. this is also gonna be part of the final project.
I attach all the class slides, please read through all the slides first, because we have to contain some vocabulary in final project to show what we've learn from this class.
Please read carefully on "Preparing Your Social Media Campaign", I took some notes on this slide, please follow the flow and every single content that need to be covered for this project.
I attach one recording audio doc, this is the professor's audio recording regarding this project, I forgot to record at the very beginning, it starts from the situational analysis part of part 1, please listen it carefully before you start the project.
I also attach the example of this project. You can choose whatever format of the project(paper/canva/word)
Because it contains several materials from the assignments that already finished before, so I ordered with 15 pages, but it should be around 17-20 pages.

Term Paper Sample Content Preview:

Social Media Campaign Proposal

Contents

Part One: Research. 4

Introduction. 4

Client History. 4

Mission/Vision. 4

Identity Brand. 4

Reputation. 6

Situational Analysis. 7

Social Landscape. 7

Economic Landscape. 7

Relevant Publics. 8

Target Audience. 9

Social Media Monitoring. 11

Client 11

Competitor 16

Industry/Thought Leader 19

Audience. 22

Strategic Overall Business Goals/Outcomes. 24

Strategic Growth Path. 24

Market Growth Without Diluting. 24

Diversifying Products for Niche Appeal 25

Better Customer Engagement and Loyalty. 25

Foundational sustainability. 25

Part Two: Strategy. 26

SMART Social Media Objectives. 26

Objective 1: Collaborate with Three Different Masters of Fragrance on Xiaohongshu Live Video to increase followers by 30% by June 2024. 26

Objective 2: Increase Xiaohongshu Engagement through Niche Fragrance Collaborations by 20% Growth by June 2024. 26

Proposed Campaigns. 27

Objective 1: Collaborate with Three Different Masters of Fragrance on Xiaohongshu Live Video to increase followers by 30% by June 2024. 27

Objective 2: Increase Xiaohongshu Engagement through Niche Fragrance Collaborations by 20% Growth by June 2024. 28

Social Media Calendar 31

Metrics. 34

Objective 1: Collaborate with Three Different Masters of Fragrance on Xiaohongshu Live Video to increase followers by 30% by June 2024. 34

Objective 2: Increase Xiaohongshu Engagement through Niche Fragrance Collaborations by 20% Growth by June 2024. 35

References. 37

Part One: Research


Introduction
Client History
Le Labo represents originality and artistry in perfumery, where scents are storylines. Edouard Roschi and Fabrice Penot founded the company in 2006 to challenge mass-produced perfumes. Roschi and Penot, the first owners, wanted to make fragrance creation an art and a personalized experience; thus, they launched Le Labo. Le Labo's first store opened in Nolita, New York (Shop, n.d.). In 2014, Estee Lauder Companies purchased Le Labo. The president of Estee Lauder's Group, John Demsey, now oversees the company, with the help of other fragrance brands such as Tom Ford and Jo Malone. Le Labo has its headquarters in New York City, 233 Elizabeth Street. The brand has expanded to different countries with its department stores in countries like Kuwait, USA, France, China, Mexico, Saudi Arabia, UAE, Australia, Belgium, Canada, Japan, Denmark, Hong Kong, Germany, Thailand, South Korea, Singapore, Taiwan, UK, and Malaysia. The owners purposely chose a location away from shopping hubs to break with precedent. This strategic choice gave birth to a global brand known for its unusual thinking and originality. Le Labo pursues perfume excellence, unique beauty, and industry rebellion. Le Labo's perfumes chronicle the brand's rise from its Nolita roots.
Mission/Vision
Le Labo's purpose goes beyond smell creation to create emotional and nostalgic olfactory experiences. Their mission is to disrupt the fragrance ...

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