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Essay Available:
Pages:
3 pages/β‰ˆ825 words
Sources:
3 Sources
Style:
APA
Subject:
Management
Type:
Term Paper
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 17.5
Topic:

Strategic Communication at Research In Motion (RIM)

Term Paper Instructions:

Overview

In this assignment, you will enhance your skills and knowledge of techniques in various communications to lead change, develop and maintain relationships, and address sources of conict through effective communications tied to organizational goals and core visions. Through the development of a strategic communication case study, you will gain comprehensive, hands-on experience in evaluating and constructing communications that inform, persuade, and inuence intended audiences in order to achieve strategic goals. Using the provided case study, you will identify issues that must be addressed from an organizational perspective. Additionally, you will make informed decisions regarding what actions to take, paying particular attention to appropriateness of communications and mediums, as well as evaluating effectiveness.

For Milestone One, you will further dene the problem you identied in the case and begin to develop a plan to address the problem using internal and external communications. Furthermore, you will prioritize the rst steps in the process of addressing the problem and set goals for your communication.

Prompt

Craft an introduction to the problem you identied in the case that you intend to address in your strategic communication case study. Speci cally, the following critical elements must be addressed: I. Introduction A. Establish context for your paper by summarizing the important details of the case and outlining the speci c problem(s) that you will address. B. In response to the presented issue, definee clear and specific communication goals. Who are your target audiences and what do you want to accomplish with your communication? Use the following rubric to help you address the critical elements appropriately. What to Submit Your introduction should be 3 to 4 pages in length with double spacing, one-inch margins, 12-point Times New Roman font, and adherence to the latest edition of APA formatting.

Term Paper Sample Content Preview:

Strategic Communication Case Study
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Strategic Communication Case Study
Research In Motion (RIM) quickly gained popularity among investors after being established in 1984 by Mike Lazaridis and Doug Fregin. It merged with other telecommunications firms to become the market leader in mobile communications. By releasing the Blackberry 5810 in 2002, RIM's success, led by Mike and Jim as the senior CEOs, achieved a significant breakthrough. The business saw tremendous success and a sizable market share through the gradual release of several Blackberry series. Around 2006, the RIM Company's inventiveness hit a wall, and a sharp decrease in its market share ensued. When Apple Inc. entered the smartphone sector in 2007 with the release of the iPhone, RIM's market share decreased even further (Ryans et al., 2012). Research In Motion did not have strategies to implement new technology and remain innovative, dominating the mobile industry. The situation was complicated and became challenging when one of the employees anonymously emailed the co-founders highlighting the suitable measures to rescue the organization. The employee address to the co-CEOs highlights two main concerns due to poor communication: incompetence and poor leadership.
RIM released devices that were substandard and frequently thought to be incomplete due to its inability to compete with the rise of Apple Inc. in the smartphone market. There was little oversight and responsibility for the work performed, and the corporation tolerated workers with bad performance records. Additionally, the top leadership and staff of the organization were not effectively engaged. Instead of concentrating on their products to discover their weaknesses and strengths, the marketing staff criticized their rivals, which was ineffective. Additionally, they did not prioritize simplicity in their products' overall layout, instead emphasizing partner demands rather than customer needs. These elements demonstrated a level of incompetence on the part of the RIM Company overall.
The anonymous staff member letter also disclosed multiple instances in which the business management was undermined. Having two CEOs turned out to be a bad decision. When top managers collaborate, turnover and decreased company performance are frequent outcomes. Founding partners do not wish to establish a hierarchy, yet doing so is counterproductive for the business (Brown, 2019). The business now sees both founders as equals due to the creation of co-CEOs. The founding partners are likely not equally responsible for daily operations; instead, one founder may bear the burden of the others. It could lead to br...
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