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Pages:
5 pages/≈1375 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 24.3
Topic:

Assess Current Performance of an Organization Through Analysis of Financial Statements

Case Study Instructions:

Competency
In this project, you will demonstrate your mastery of the following competency:
Assess current performance of an organization through analysis of financial statements.
Scenario
In Project One: Applying Strategic and Operational Thinking, you prepared Key Performance Indicators (KPIs) for the marketing and sales departments of your product line.
Now, the CEO has provided you with a revised set of KPIs. You need to apply these KPIs toward the analysis of a proposed marketing and sales initiative to increase loyalty card memberships in neighborhoods with predominantly low-income populations, whether the populations are in rural, suburban, or city locations.
The CEO wants this analysis so that she can chart the sustainability and growth of the initiative while assuring it meets standards for Corporate Social Responsibility.
The CEO has provided you with several documents, available in the Supporting Materials section of this project. She wants you to use the provided Triple Bottom Line Balanced Scorecard to assess the strategic plan’s compliance with the KPIs and summarize your findings in a memo.
Directions
Complete the following to provide the analysis required by the CEO:
Identify the financial records that indicate commitment to TBL.
Outline which financial and other records marketing and sales maintains where TBL can provide data.
Using the TBL scorecard, evaluate the alignment of the strategic plan with KPIs. Remember, there may be multiple outcomes of this exercise. Your focus should be to apply your understanding of the scenario and evaluate the plan accordingly.
Which ideas in the plan support the KPI criteria? Cite specific ideas that meet the criteria.
Explain how they meet the criteria.
In your memo:
Describe how the TBL data relates to the KPIs.
Identify which additional TBL financial line items are needed to measure the cost for each criterion.
For example, should there be a line entry for hiring temporary workers?
Referring back to the SWOT analyses from Project One, explain how functional considerations of individual departments contribute to financial performance.
What to Submit
To complete this project, you must submit the following:
KPI and Triple Bottom Line Balanced Scorecard
Complete and submit the KPI and Triple Bottom Line Balanced Scorecard. In the scorecard spreadsheet, identify one additional KPI, a related SMART objective, and its measurement criterion. You need to do this for all three elements of TBL: people, planet, and profit. You have been provided with one example for each TBL element.
Analysis Memo
In a Word document, write a memo outlining your analysis. Ensure that the memo is organized by TBL element with a header for each segment of your analysis. The Word document should use double-spacing, 12-point Times New Roman font, and one-inch margins. This memo should be no more than 6 pages in length, and include references cited in APA format. Consult the Shapiro Library APA Style Guide for more information on citations.

Case Study Sample Content Preview:

Assess Current Performance of an Organization Through Analysis of Financial Statements
Student
Institution
Course
Professor
Date
Assess The Current Performance of an Organization Through Analysis of Financial Statements
Financial statements are an important component in understanding how an organization performs. Suppose you would like to evaluate the growth or sustainability of a firm. In that case, observing, analyzing, and evaluating the financial statements is crucial. This will provide a realistic outlook of the organizational prospects and how the firm will perform. Key financial records indicate a commitment to the Triple Bottom Line (TBL) Balanced Scorecard (Agrawal et al., 2019). Other records are maintained in marketing and sales, where the TBL offers crucial data. In this assessment, we will evaluate the organization's performance by analyzing the financial statements. The analysis identifies the financial records indicating commitment to TBL and other records in sales and marketing where TBL offers data. Further, using the TBL scorecard, the assessment will evaluate the alignment of the strategic plan with the KPIs, focusing on individual application of the scenario and evaluating the plan accordingly. The discussion will also identify the ideas within the plan that support Key Performance Indicator (KPI) criteria, citing specific ideas that meet the identified criteria and how they meet the criteria. In the subsequent section, the paper has a memo that describes how TBL data relates to the KPIs, identifying which additional TBL financial line items are needed to measure the cost for each criterion. The memo will refer back to the SWOT analyses from project one, explaining how functional consideration of individual departments impacts financial performance within the organization.
KPI and Triple Bottom Line Balanced Scorecard
Financial Records Indicating Commitment to TBL
Numerous financials are used to indicate the commitment to TBL within the organization. The TBL scorecard was influenced by John Elkington, who strived to measure sustainability in the 1990s through a new framework. With the TBL, the account goes beyond the conventional measures of profit, shareholder value, and return on investment and includes the social and environmental dimensions of the organization's activities (Gu et al., 2021). Therefore, the focus is on the interrelated components of the firm: profits, people, and the planet. This makes TBL an essential aspect of supporting sustainability and growth within an organization. With the TBL balanced scorecard, organizations are expected to focus on environmental and social concerns as much as on profits. Therefore, the financial records that indicate a commitment to TBL, in our case, include the income statement, balance sheet, and cash flow statement. All these statements showcase how the organization is committed to the three dimensions of accounting based on TBL.
Financial and Other Records Marketing and Sales Maintain Where TBL Provides Data
As noted, TBL cuts across the social, financial, and environmental components of accounting. This implies that there are other records maintained by marketing and sales that TBL offers data on. Since the accounting focuses on ...
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