The Nasdaq Stock Market: American exchange
Select a major US corporation (a publicly held company listed on one of the major stock exchanges), obtain a annual report and perform an analysis of the company and their customers. You should also use this time to begin researching your chosen firm by searching for articles and/or analyst reports from any of the major financial news web sites available to you. My suggestion is that you read the annual report of your chosen firm in an effort to determine a general outline of who their customers are, and what dominant business they are in.
12pt. Font
Double spaced
3-5 pages, fully cited using APA format
Write a profile of your firm and what they do, highlighting any hot button issues that you find. By hot button, I refer to both, any particular aspects of the company that give them some sort of competitive advantage or ‘uniqueness,’ and /or any hot current issue(s) the firm may be facing. You should also take this time to present and analyze the vision and mission of your firm per class discussion. Finally, try to find information relating to their general competitive profile. Some categories to consider include, but are not limited to: Company Profile; Assessment of Vision/Mission (particularly important); Industry/Primary Competitors; Key Products; Identifiable Customer Segments; Success to Date, Hot Current Issues etc. Please note that I am not asking you to give me their entire history…just a profile that gives me a broad picture of your firm.
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