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Essay Available:
Pages:
4 pages/≈1100 words
Sources:
3 Sources
Style:
APA
Subject:
Management
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 17.28
Topic:

Analysis of Amazon's KiranaNow for Indian Consumers

Case Study Instructions:

Grading Criteria
Answer the case study questions specific to your case in a thoughtful and comprehensive way. In addition, provide any additional insights you feel are appropriate, i.e. any connection(s) between the case and the material we have read and discussed in class. Apply judgment and your analytical skills with regard to the key issues in the case. Your ability to “connect the dots” between the various aspects of the case and linkage to the course concepts is an important criterion to consider.
Since this case is written about an actual company, there is a significant amount of material in the business press and on the internet regarding the company and its respective industry. Although you may find it helpful to reference some of this information (with appropriate footnotes), the majority of the analysis and recommendations should be your own assessments and thoughts. Take time to assess the consequences of your recommendations. Your paper should be written clearly with a logical flow for each question. It should reflect proofreading and editing. This assignment is due on February 28th. Please upload your assignment to the appropriate assignment section on Canvas. Your write‐up should be approximately 3 to 5 pages long, double‐spaced.
Case Summary
This case focuses on the business model adopted by Amazon's KiranaNow for Indian consumers, taking into account the various market forces. The case is framed around the strategic management and marketing management perspectives of the Indian online grocery market. It uses both the political, economic, social, technological, environmental, and legal (PESTEL) framework and Porter's "five forces" analysis to evaluate this market, and covers the following major areas: Industry analysis Competitive positioning Evolution of business models, and the pros and cons of the different models Increasing competition and implications for consumers Appreciating the sustainability of chosen business models
Case Questions
Analyze the macro-environmental factors affecting Amazon’s KiranaNow using the PESTEL framework.
Analyze the industry scenario for KiranaNow using Porter’s five forces model.
How have consumer preferences changed with respect to online grocery shopping, and how can KiranaNow accommodate these new preferences?

Case Study Sample Content Preview:

Amazon’s KiraraNow Analysis
Your Name
Subject and Section
Professor’s Name
February 27, 2023
In today's ever-evolving market, businesses face multiple challenges and opportunities that can either propel them to success or lead to their downfall. To navigate these challenges effectively, companies must thoroughly analyze the external and internal factors that impact their operations. This essay will examine KiranaNow, an online grocery platform in India, and evaluate its market position using three strategic frameworks: PESTEL analysis, Porter's Five Forces analysis, and changes in consumer preferences.
The PESTEL analysis will assess the macro-environmental factors that shape the online grocery market in India. Porter's Five Forces analysis will evaluate the competitive landscape that KiranaNow faces. At the same time, the changes in consumer preferences will explore how the company can adapt to evolving customer needs and preferences. By using these frameworks, we will understand KiranaNow's position in the market and how it can leverage its strengths and address its weaknesses to stay ahead of the competition.
PESTEL Model Analysis
Political
India's grocery market has grown significantly in recent years, making it an attractive target for global retailers. However, the Indian government has foreign direct investment (FDI) policies in retail, with restrictions on FDI in multi-brand retail. This affects the entry of global retailers into the market. Nonetheless, the government has relaxed the FDI norms for single-brand retail and e-commerce, which benefits Amazon's KiranaNow. India's FDI investment is "allowed in the marketplace model by an automatic route," thus improving foreign investor confidence in Indian e-commerce.
Economic
The Indian economy has been growing steadily over the past few years, which has increased disposable incomes and consumer spending. Accordingly, the Indian grocery market provides a lot of economic potential as it is the 6th largest in the world and constitutes a "growth rate of 15 percent" per year. This represents a significant opportunity for KiranaNow, which can tap into this growth through its online grocery platform.
Sociocultural
Indian consumers prefer to purchase fresh groceries and produce and inspect the quality before buying. Additionally, bargaining is a common practice in Indian retail, which is not possible in online grocery shopping. KiranaNow needs to adapt to these cultural preferences to be successful. KiranaNow can address this by partnering with local kirana stores to offer fresh, high-quality groceries. Additionally, KiranaNow can provide a guarantee of quality and freshness to reassure consumers about the products they are buying.
Technological
The increased use of smartphones and the internet has led to the growth of e-commerce in India. KiranaNow can leverage this technology trend to reach more consumers and offer a better shopping experience. The buyer demographics from 2014 to 2017 show an increase in the "Share of population in India that uses a smartphone" from 10.0 to 19.0, while "Digital buyer penetration in India" increases from 30.3 to 52.3 in the same years. This presents an opportunity for KiranaNow to expand its reach ...
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