Objectives of Healthy Happy Homes

1. Introduction
A well-thought-out marketing plan will contain both the foundational mission statement and supporting objectives. The purpose of the mission statement is to express the business’s overarching vision—what is its purpose and what are its goals? Objectives should outline the measurable and attainable subsets of the mission.
Why This Matters: A well-written mission statement serves individuals and businesses as a foundation for their overall business vision and strategy. When companies reorganize or go through some type of strategic planning, the mission statement provides the positive vision. Objectives outline general steps or goals for achieving, monitoring, and outlining the mission. This process helps the business establish its “why” for starting/changing its business and provide the navigational compass for major business decisions.
Your Task: In addition to your assigned reading on mission statements and objectives, review the following sample case. As you review all the materials, consider the construction of the mission statement and how the objectives relate to accomplishing the mission. After reviewing the sample case, review the practice case as preparation for generating your own mission statement and objectives. Prepare at least three to five bullet points that outline the objectives toward a successful mission of your business.
2. Sample Mission and Objectives
Realty Business Leaders (RBL)
RBL began in 1996, to provide supportive digital technology solutions for professionals in the real estate industry. They serve agents, brokers, and investors in both residential and commercial applications. They provide online, digital, and print resources and tools for generating leads, supporting individual agents and brokers to successfully grow and manage their businesses. RBL’s cloud -based subscriptions provide total access to marketing and sales software such as websites, customer relationship management (CRM), lead generation, goal tracking, and training materials that support conversion of prospects into clients.
Mission:
To empower real estate industry professionals in exceeding property buyers’ and sellers’ expectations through innovative, accessible technology
Sample Objectives:
Objective 1: Provide exceptional, best practice, innovative lead generation tools
a. Provide exclusive qualified lead generation
b. Generate real-time analytics to provide intuitive activity and insights
c. Provide leads that are compatible with CRM
Objective 2: Provide individual agent tools
a. Provide agents with industry best customer relationship management platform
b. Grant access to agent-run website with tools to maximize the transaction process
c. Enable access to best practices education and training to support continued professional growth
Objective 3: Support brokers with beyond market standard tools
a. Sustain a state-of-the-art CRM system to enable maximum efficiency for broker’s team
b. Provide robust lead routing to support broker’s team success
c. Create enhanced branding materials that enable broker’s team to demonstrate true professionalism
d. Deliver the most innovative tools and education that meet the needs of the changing real estate industry
Mission
The mission is an essential piece of every business. It defines the vision of why the business exists and how it serves or inspires customers. A strong mission statement becomes the foundation for decisions and core values and a compass of sorts for leading the business in the right directions. It is a tool for guiding the customer service and staff expectations as well. When a business is starting out or going through change, defining a mission statement is a critical step.
A company’s mission statement and objectives should feel symbiotic. The mission is broad and needs objectives to measure achievement; while the objectives are directionless without the vision of the mission. The mission statement may also serve as a guide for whom the business serves and how it serves them.
Objective
To monitor and evaluate a mission statement, it is essential to incorporate objectives. These objectives are like goals that outline the connection between the mission and the operational aspects of the business with measurable and actionable steps. The outcome of the objectives will help measure the business’s effectiveness in living up to the mission statement.
3. Practice Case Mission and Objectives
Now it’s your turn. After reviewing the following case analysis, complete potential objectives for the mission statement. Share three to five objectives with bulleted subcategories for Healthy Happy Homes’ success.
Healthy Happy Homes
After two decades of real estate investing, Healthy Happy Homes’ owner wanted to combine two personal passions: real estate and living a quality, healthy life. After creating a Healthy Home Checklist to review the environmental quality of the living space (i.e., fabric, floor, cleaning supplies, air quality, area hazards, etc.), Healthy Happy Homes provides consultations with renters, current owners, potential buyers/ sellers to analyze and improve the quality of the living environment to guide purchasing and/or renovation decisions.
In addition to the Healthy Home Checklist, Healthy Happy Homes has generated a content-based educational series on social media and speaking events to inform business and individuals about seeking, developing, and maintaining a quality living environment.
To complement the mission, Healthy Happy Homes has compiled a database of businesses and contractors that provided checklist-approved quality environmental services such as organic fabric window treatments, clean air floors, organic cleaning supplies, and quality construction materials.
Mission:
To empower/enable the highest quality of living in the purest environment
Practice Objectives:
Healthy Happy Homes has a mission statement, yet is missing the objectives that will serve as measurable, achievable goals in growing its business. Using the sample mission and objectives in the previous segment for a model, and after reviewing the description of Happy Healthy Homes, please write three to five objectives with bullet points.