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3 pages/β‰ˆ825 words
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Business & Marketing
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Dividend Discount Model Valuation Coca- Cola

Essay Instructions:

COMPANY TO USE OS COCA-COLA
FINC440 Instructions & Recommendations for Preparing the Course Assignment
This project is closely aligned with the Course Outcomes and Finance Program Objectives. Completion of this project can be used as part of a portfolio to show potential employers the student is skilled at performing company valuations and financial statement analysis and can be included on the student' resume.
Due at the end of week Week 4 - Dividend Discount Model Valuation:
The purpose of this note is to carefully explain the general expectations and requirements for the Dividend Discount Model Valuation Assignment that is to be prepared for FINC 440. The information and materials presented here are intended to make sure that you clearly understand the general expectations and that there are no misunderstandings about what is to be done and what is expected.
Please review this material so that you are familiar with the specific requirements that are be followed in the preparation and submission of the Assignment.
This Assignment comprises 15% of the final course grade. It will take some time and effort to produce high quality analysis.
1. Dividend Discount Model Valuation - Using the constant growth dividend discount model formula prepare a valuation estimate of the common stock of the company that you selected. What are your findings? USE THE EXCEL MODEL PROVIDED BY PROF. STEVENS.
2. What are the principal assumptions used in the analysis? How do you defend them?
3. How does the estimated intrinsic value compare to the current market value of the stock? What explains the difference?
4. Do you believe that the dividend discount model is a useful approach to valuation? Why or why not?
Submission: Submit in LEO Assignment Folder.
Required Outline & Other Information about the Assignments –
1. Work Hard to Avoid Personal Pronouns – The excessive use of personal pronouns i discouraged in business and analytical writing. It is recommended that personal pronouns are avoided altogether, if possible. Please make sure that personal pronouns (e.g., I, we, my, our, etc.) are avoided in paper. It will take some work, but it can be done easily by rearranging the wording of sentences.
2. Companies Are Not “They,” “Their,” or “Them” – This is a reminder that a company is not a “they,” “their,” or “them.” A company is very much an “it.” So, to reference a company, use “it,” the name of the company, or “the company,” or “the organization,” or “the firm,” etc.
3. Outline for Paper –Students must use the required outline for this assignment. The closer that the paper conforms to the required outline, the better! The outline is presented in the next section.
4. Evaluation Rubric – An evaluation rubric is available for the Assignments. It will be used to evaluate the Assignments. The rubric shows the important components that must be included in the papers. It is a good idea to take a look at the rubric and make sure that each Assignment addresses the requirements. A copy is posted with each Assignment in the online classroom.
5. Subheadings – Each section of the paper must begin with a sub-heading. Please use the sub-headings included in the required outline (presented in the next section)
Here is the Required Outline (It must be used for each Assignment) - The five class Assignments are intended to be constructive learning experiences. They are designed to show students how to prepare analytical reports in finance using critical thinking, research, and writing skills. The following outline is to be used for each Assignment; these titles are the required subheadings for the sections of the written report:
1. Cover Page - Include a cover page containing the title of the Assignment, the student’s name, the professor’s name, the course title, and the date.
2. Introduction – The Introduction must include:
(a) A review of the Assignment purpose, research methods and the principal information sources, and other information related to the completion of the analysis.
(b) The introduction should also include an overview of the sections of the paper that follow. (1/2 to 1 page)
3. Analysis Section – The body of the report is to address the assigned topics and questions. It is essential that students include appropriate in-text reference citations in APA format:
4. Summary / Conclusion – The summary or conclusion should review the major observations, conclusions and recommendations developed in the analysis. No new material should be introduced in this section. (1/2 to 1 page)
6. References – Provide list of references in APA format. Please note that starting from the Fall 2020 semester the UMGC moved to the 7th Edition of the APA Style. The links to the 7th Edition of the APA Style methodology are posted in
Content – Course Resources – Writing Resources.

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Dividend Discount Model Valuation
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Dividend Discount Model Valuation Coca-Cola
Coca-Cola is an American company publicly listed on the New York Stock Exchange Market under the ticker symbol KO. Coca-Cola Company has successfully created a strong brand with a global presence over the years. Currently, the company is the leader in non-alcoholic beverages, ahead of its competitors like PepsiCo and Keurig Dr. Pepper. The key to Coca-Cola's success lies in the company's ability to spread joy through its products and goods. Coca-Cola can demonstrate to customers how its products contribute to their satisfaction by emphasizing the brand rather than the product itself. According to the company's financial report (2021), the company posted significant revenue improvements of $38,726 million in 2021 compared to $33,029 million in 2020. Additionally, as of December 31, 2021, the company had an impressive cash flow of $12.625 billion, total assets of $94.354 billion, and a market capitalization value of $253.87 billion (Annual Report, 2021). In this analysis, we will generate an estimate of the value of the common stock owned by the Coca-Cola business by applying the formula for the constant growth dividend discount model.
According to the dividend discount model (DDM), the stock is valued by adding up all of its expected future cash flows and then discounting those cash flows by the rate of return that an investor requires in exchange for taking on the risk of owning the stock. When valuing the stocks of established companies that have maintained a consistent rate of dividend growth over the course of their existence, the constant-growth model is frequently utilized. Even though the annual increase does not always remain the same, the constant-growth model can approximate the stock's intrinsic value. Therefore, we will pursue the following approach to establish the intrinsic value of Coca-Cola's stock.
Constant-Growth Rate DDM Formula
Intrinsic Value= D1 / (k - g)
D1 = Next Year's Dividend
k = Capitalization Rate
g = Dividend Growth Rate
According to MarketWatch (2022), a government 10-year bond has a rate of return of 3.236 percent. According to Yahoo Finance (2022), Coca-Cola's Beta = 0.56. O'Shea and Royal (2022) argue that the average market stock return is 10 percent. Therefore, using the Capital Asset Price Method (CAPM), we can estimate the required rate of return for Coca-Cola to be;
rKO = RF + βKO [E(RM) – RF]
= 3.236 + 0.59(10 – 3.236)
= 7.25%
To compute the dividend growth rate, we will refer to the payment of the historical dividends by Coca-Cola Company in the past 4 years.
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