Marketing Strategies: International Trading Readiness

International Marketing
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Table of Contents
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1.0 Introduction  PAGEREF _Toc478932178 \h
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2.0 Marketing analysis  PAGEREF _Toc478932179 \h
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3.0 Marketing strategies  PAGEREF _Toc478932180 \h
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4.0 Techniques for market evaluations  PAGEREF _Toc478932181 \h
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5.0 International trading readiness  PAGEREF _Toc478932182 \h
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6.0 Conclusion  PAGEREF _Toc478932183 \h
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7.0 Bibliography  PAGEREF _Toc478932184 \h
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International marketing
1.0 Introduction
It is important for a company to increase their market share in order to achieve set short term and long term goals. Business research is important in identifying a market gap where the company can invest so as to increase the financial position. The primary focus of operating a business is maximizing profits from the production of goods and services. The research provides the management with the potential markets where an organization can enter for an increase in competitive advantage. International marketing makes it possible for a company to acquire an international competitive edge through quality productions to the targeted consumers (Grabara, Modrak & Dima 2014 p. 150). The marketing and advertising strategies implemented by an organization highly influence the business performance internationally. This is where the management is required to come up with a market analysis for the implementation of marketing strategies that improves the international competitive advantage of the organization.
2.0 Marketing analysis
This is where the management comes up with a survey to identify the performance of the current market and acquire new potential markets. According to Meyer and Peng (2016 p. 24) market analysis makes it possible for the company to identify the risks in entering a particular international market. This is made possible through the analysis of internal and external business environment for a long survival in the industry. The management is supposed to evaluate the targeted market, competitiveness of the industry and industry description. An organization is supposed to have a continuous financial development over the year of operations in order to successfully enter a new international market (Felzensztein et al p. 840). In having a proper outlook of the industry the company is supposed to identify the rate of growth, trends and sustainability of the company. For instance, when the hospitality industry is having an increasing trend it becomes possible for hotels and resorts to enter into new markets for profit maximization. The targeted market identification is important in order to produce quality goods and services that are widely accepted in the new market. The potential consumers of the product require being identified through their age group, income level, location and their preferred taste for successful international entry (Hollensen 2015 p. 98). Lastly, competitive analys...